It's the world's most popular video-watching platform, even next to Gen Z favorite TikTok.
Now YouTube has capped off a remarkable year with a great look back at the biggest moments of the past twelve months.
Official data from Google's platform reveals the most viewed videos in Britain this year.
Among them are Rihanna's Super Bowl Halftime show and the latest episode of Carpool Karaoke starring a tearful Adele.
There's also Everton footballer Dele's emotional interview with Gary Neville and Piers Morgan's controversial conversation with an Egyptian comedian about Gaza conflict.
YouTube has revealed the UK's most popular videos of 2023, from Rihanna's Super Bowl Halftime show to the latest Carpool Karaoke
The Top 10 list ranks videos based on the number of views in the UK only, excluding Shorts, Music Videos, Trailers and Children's Videos.
However, the UK view numbers for each video will not be revealed as they are only available to the creators themselves, a YouTube spokesperson told MailOnline.
At the very top of the list is a challenge video uploaded in February called '20 Women vs 1 Sidemen', starring American YouTuber Kai Cenat.
In the episode, Cenat must choose one woman as his date from a group of twenty, all trying to impress with their dancing and flirting skills in a crowded club.
It is part of a series by British YouTube channel Sidemen, which publishes a variety of challenges, sketches and video game commentary.
In second place is Rhianna's live performance at the Super Bowl in February – her first in more than five years.
According to official ratings, the halftime show became the most watched show in Super Bowl history.
But it was heavily criticized by former President Donald Trump, who called it the “worst halftime show in Super Bowl history” on his social media platform Truth Social.
Topping the list is British YouTube channel Sidemen, which publishes a variety of challenges, sketches and video game commentary
In second place was Rhianna's live performance at the Super Bowl in February – her first in more than five years
The list includes Piers Morgan's controversial conversation with an Egyptian comedian about the conflict in Gaza
Third on the list is 'Ages 1 to 100 fight for $500k', posted by 25-year-old American YouTube success story Jimmy Donaldson, better known as MrBeast.
In the challenge video, MrBeast places 100 people aged 1 to 100 into individual cubes with the chance to win $500,000 as they complete various tasks.
Everton footballer Dele's emotional interview with Gary Neville about his childhood and upbringing – Dele: 'Now it's time to talk' – comes in fourth place.
In the 25-minute chat, the brave star revealed he was sexually abused as a child and described his experiences in rehab after becoming addicted to sleeping pills.
Gary Neville shared on Twitter that this was the most “emotional and difficult but inspiring” conversation he had had on his podcast, The Overlap.
And in the latest Carpool Karaoke episode, released in April, British singer Adele broke down in tears while speaking to host James Corden about her divorce.
The Grammy award-winning musician said Corden – who is also fighting back tears – helped her through the breakup by going on holiday together.
Carpool Karaoke was a part of Corden's Late Late talk show on CBS, but it was announced that Corden would be ending his time as host.
Confession: Adele reveals a verse in her song I Drink Wine inspired by James, 44, when he later turned to her for advice as he was having his own tough time in life
In 'Dele: Now is the Time to Talk', Everton footballer Dele speaks with Gary Neville about his childhood, upbringing and health problems
Carpool Karaoke was followed by another challenge video – “Last to Leave the Box FT AMP” – posted by YouTube channel Beta Squad in October.
In the show, the members of Beta Squad and another channel called AMP are challenged to stay in a box for as long as possible in exchange for a cash prize.
There is also room for two of the most incredible results in British football this year.
Perhaps the biggest shock was Manchester United's humiliating 7-0 defeat to Liverpool in the Premier League in March.
Erik ten Hag's side were torn to shreds by their nearest rivals, with Reds stars Cody Gakpo, Darwin Nunez and Mo Salah all scoring twice.
The other was Newcastle's surprise 4-1 win against Paris St Germain in the Champions League in October.
The incredible night at St James' Park saw local players Dan Burn and Sean Longstaff score a goal against the European giants.
We Ruined An Award Show – in which British YouTuber Niko Omilana hosted a mock awards ceremony, came ninth, followed by Piers Morgan's interview with Egyptian comedian Bassem Youssef about the conflict in Gaza.
Manchester United's Scott McTominay looks dejected after Premier League match at Anfield in March 2023
Local colleague Dan Burn scored the second goal as Newcastle defeated PSG 4-1 in the Champions League
In 'Last to Leave the Box FT AMP', YouTubers compete for a cash prize by staying in a glass box for as long as possible
The video – posted to the Piers Morgan Uncensored channel – shocked viewers as Youssef tastelessly joked about attempting to kill his wife, a Palestinian.
Youssef said: 'It's like, you know those Palestinians, they're very dramatic like “oh, Israelis are killing us”, but they never die, they always come back.
'They are very difficult people to kill. I know because I married one and tried it many times.”
YouTube also revealed the top music videos in Britain: Miley Cyrus with 'Flowers' at number one, followed by Central Cee x Dave ('Sprinter') and Libianca ('People').
The top creators in Britain, meanwhile, are MrBeast, followed by gaming blogger MoreAliA, Beta Squad and The Diary Of A CEO.