Revealed: The most popular Halloween costumes of 2023, according to Google Searches

If you’re looking for a last-minute Halloween costume idea, Google might have you covered.

This is because the technology giant Frightgeist search trend data She revealed the luxury clothes that Americans searched for the most this year.

Topping the list is Ken and Barbie from the box office hit Barbie, which was released to great fanfare in July and grossed more than $1.4bn (£1.1bn) worldwide.

Princesses, witches, fairies and Spider-Man are among the top five.

There are over 900 costumes on the Frightgeist website, but Visual Capitalist has put together an infographic showing the 27 most searched for ideas.

Frightening: Google’s Frightgeist search trend data shows which luxury clothing Americans searched for the most this year. Visual Capitalist put together a chart showing the top 27 sites

Topping the list is Ken and Barbie from the box office hit Barbie, which was released to huge audiences in July and has grossed more than $1.4bn (£1.1bn) worldwide. Pictured is Tale Of Tails actress Blanca Blanco as Barbie

Country pop singer Kelsea Ballerini appeared wearing a pink Barbie doll-inspired crop-top at her Halloween party in New York City last week.

Among the other most popular costumes were Wednesday Addams costumes – of The Addams Family and the Netflix show Wednesday Fame – and people looking to dress up as dinosaurs, cowboys, ninjas, rabbits, pirates, clowns and pumpkins.

Princess Peach, from Nintendo’s Mario series, also made the top 15.

Swifties will be thrilled to learn that dressing up as Taylor Swift for Halloween was also a popular search, which comes on the heels of her 1989 re-recorded release, the resumption of her Eras tour and a new romance with NFL star Travis Kelce.

The most popular Halloween-themed costumes like ghosts and vampires are in the top 30, while skeletons fall just outside of them as the 32nd most searched costume.

Batman, cheerleaders, teddy bears, scary dolls, cowboys, Toy Story characters and DC Comics villain Harley Quinn are also among the list.

Google said: “With Frightgeist, we went looking for the most popular Halloween costumes of 2023.”

“Picking from the top 500 fashion searches in the U.S., Frightgeist used Google Trends to tell people what’s trending around them and help them find an outfit that’s sure to turn heads.”

The tech giant allows people to either view searches via a “trending fashion” list or by using the “fashion map” to see searches by region.

The main reason it was left out of the top 10 last year was searches for “Stranger Things” costumes.

This is because the fourth season of the hugely popular Netflix series will air in 2022, inspiring those looking for spooky Halloween-themed ideas.

Among the other most popular costumes were Wednesday Addams costumes – of The Addams Family and the Netflix show Wednesday Fame – and people looking to dress up as dinosaurs, cowboys, ninjas, rabbits, pirates, clowns and pumpkins. Adele dressed as Morticia Addams at a Halloween party in Las Vegas (right)

Love Island couple Jessie Winter and Will Young dressed as Jessie and Woody from Toy Story

Demi Lovato dressed as Snow White for Halloween. This was the 828th most popular outfit on Google

The five most searched Halloween costumes in 2022 were witches, Spider-Man, dinosaurs, “Stranger Things” and fairies.

Pirates, bunnies, cheerleaders, cowboys and Harley Quinn also rounded out the top ten.

There were searches for the ’80s – perhaps once again tied to the Stranger Things franchise – as well as vampires, clowns, “Hocus Pocus”, “Batman”, pumpkins, angels and dolls.

To view the rest of the 2023 list, click here.

Battle of robots! MailOnline pits ChatGPT against Google’s Bard across 7 questions – and there’s no doubt which AI is the winner

Google hopes to usher in a new era of searching for information on the Internet with its new chatbot, Bard.

Tech giant Bard hastily launched just months after its highly successful competitor, ChatGPT, created by Californian artificial intelligence company OpenAI, with support from Microsoft.

Following the limited release of Bard, MailOnline fed both bots the same set of seven questions to see how their skills compared

Microsoft has integrated ChatGPT into its Bing search engine, which was once a competitor to Google Search before falling far behind.

Google executives have reportedly declared a “code red” — a state of emergency — over concerns that ChatGPT could now end Google’s monopoly on the $150 billion-a-year search business.

MailOnline asked both bots the same seven questions to find out how their skills compare – and whether Google’s solution can calm the hype around ChatGPT.

Read more here.