REVEALED: England’s World Cup final is expected to be watched by 13.7MILLION people in the UK on Sunday… with Lionesses fans set to spend £103m on food and drink for the showdown with Spain
England fans will be splurging on food and drink ahead of Sunday’s Women’s World Cup final against Spain – before turning to the TV in droves.
Sarina Wiegman’s Lionesses made it to the final after beating Australia in the semi-final on Wednesday, and now the showpiece final features an English side for the first time since the men made it to the 1966 World Cup final.
As many as 13.7 million people are expected to tune in to either BBC One or ITV, as England and Spain battle it out for the title in Sydney.
The 11am kick-off on the British coast will also benefit many supporters, who have endured some early starts throughout the tournament so far.
Before the World Cup started savings website VoucherCodes.co.uk has released a spending report, projecting how the country’s finances would be boosted by the ongoing Australia and New Zealand tournament, as reported by The Guardian.
Up to 13.7 million people are expected to tune in to TV coverage of England’s World Cup final
The final will boost the UK economy by £185m, with retail spending at £137.8m
The report suggested that 11.1 million people would watch the final at home – with some splashing on new TVs ahead of the event, similar to the buzz around the men’s World Cup.
Another 2.6 million people watch from pubs, bars or restaurants, giving a significant boost to the hospitality industry.
There were calls for national licensing rules to be changed to allow pubs to serve pints before 11am to fans who want to calm their nerves with an early drink.
While national regulations remain in place, Cornwall is one of the places where the police and council have agreed not to take action against those opening at 10am, one hour before kick-off. Other parts of the country are expected to follow suit.
Overall, the final is thought to boost the UK economy by £185m, with retail spending expected to reach £137.8m ahead of Sunday’s final at Stadium Australia.
More than £100 million will be spent on food and drink. Demand from supermarkets is across the board, with Waitrose stocking more breakfast items and English fizz ahead of the game, and Aldi expects sales of chips, burgers and prosecco to be significantly higher than usual due to the Sunday festivities.
Another 2.6 million people will be watching from pubs, bars or restaurants across the country
Sarina Wiegman’s Lionesses reached the final on Wednesday by beating Australia 3-1
Merchandise, electronics and decorations will also be in demand, while sportswear has also proven to be a popular choice for fans who want to dress like their favorite players – if the option is available to them.
Following England’s semi-final win against Australia, Google searches for Lionesses kit skyrocketed – although both the England online store and Nike struggled to match demand and availability.
Boohoo revealed that searches for ‘Lionesses kit’ have risen 3,981% above average volume over the past 90 days in the hours following Sydney’s 3-1 victory.
Nike is expected to pay England a bonus of around £1 million if Wiegman’s side take home the trophy on Sunday, but it follows a summer of criticism aimed at the sportswear giant.
Nike decided not to sell a replica version of the England goalkeeper shirt during the tournament, leading to criticism from fans eager to represent Mary Earps.
The Man United shot stopper even hit out at the move for the World Cup, saying: “There’s no way I can cover this up so I’m not going to try, it’s hugely disappointing and very hurtful.
“It’s something I’ve been fighting for behind closed doors. I have desperately tried to find a solution with the FA and with Nike.
England will once again wear their blue away kit in the final final against Spain as they go in search of history
Officially, licensing laws will remain, but some local authorities will allow early sale of alcohol
“Unfortunately, it has become very clear that this is not possible and there will be no acceptable solution for the young children out there.”
The FA had to respond, saying there was a plan to put shirts into production in the future – although it’s way too late for fans this weekend.
As with Wednesday’s semi-final win, England will wear their blue away kit in Sunday’s final as they attempt to make history in Sydney.
If successful, the Lionesses will become only the third women’s side to host both the European Championship and the World Cup at the same time, following last year’s success at Wembley Stadium.