Whether it’s changing a light bulb or who won the football, Google is the search engine for millions of people in the UK.
Now Google has revealed exactly what terms the British were searching for in 2024.
The tech giant’s Year in Search report highlights the most popular people, entertainment, moments and most asked questions in Britain throughout the year.
Luke Littler, the 17-year-old darts prodigy, tops the list as the most trending ‘Athlete of the Year’, putting Olympians and Top Premier League stars in the top spot.
Meanwhile, the search for Oasis tickets was a big talking point, with ‘How can I get Oasis tickets’ listed as one of the most frequently asked questions.
“2024 was a year of comebacks, curiosity and community,” said Matt Cooke of the Google News Initiative.
‘Whether it’s fans reuniting for Oasis, young sports stars like Luke Littler making waves, or Brits voting everywhere from the elections to the Eurovision Song Contest, these searches show a country full of passion and interest.
“It’s amazing to see what captivated Britain, and it’s always a privilege to highlight these moments in Google’s Year in Search.”
Whether it’s changing a light bulb or who won the football: Google is the search engine for millions of people in the United Kingdom. Now Google has revealed exactly what terms the British were searching for in 2024
Luke Littler, the 17-year-old darts prodigy, tops the list as the most trending ‘Athlete of the Year’, leaving Olympians and Top Premier League stars in the top spot
Google’s Year in Search report reveals the ‘trending’ searches for 2024.
“The most popular searches for 2024 are those that saw a high spike in traffic for a longer period of time in 2024 compared to 2023, showing us what was ‘hot’ in 2024,” the report said.
Top sports searches of the year
From the Olympic Games in Paris to England reaching the European Championship finals, it’s safe to say that 2024 was a huge sporting year.
Several Olympians, including Simone Biles and Adam Peaty, were among the top athletes searched for, alongside footballers Jude Bellingham, Ollie Watkins and Cole Palmer.
However, it was 17-year-old darts prodigy Luke Littler who topped the athletes list.
Additionally, Littler was the third most searched for person overall, behind Kate Middleton and Donald Trump.
Commenting on the news, Littler said: “To be recognized in two of Google’s Year in Search lists is a huge honor.
This year, Oasis fans in the UK rushed to look for tickets online after the band announced their highly anticipated reunion tour.
‘It has been a great year for me personally and for darts as a whole.
‘I can’t quite believe that I’m trending higher than both the Prime Minister and the King in the ‘People’ category – and in a year of such great sporting achievements, it’s a proud moment for me to be the top trending athlete in the world. 2024.’
Top music searches of the year
This year, Oasis fans in the UK rushed to look for tickets online after the band announced their highly anticipated reunion tour.
‘How to get Oasis tickets’ was the second most popular ‘How to’ question of the year.
The Gallagher brothers also cemented their place at the top of this year’s musician list, with ‘Oasis tickets’ also on the list of trending terms.
Cyndi Lauper made headlines after performing at Glastonbury Festival, while Gen Z favorites Sabrina Carpenter and Chappell Roan also made the top chart.
‘Who could forget when British artist Raye made history at the Brit Awards, winning six of the seven awards she was nominated for this year?’ Google added.
Brits’ love for true crime was clearly visible this year, with Monsters: The Lyle and Erik Menendez Story (pictured) in the top TV searches, alongside Fool Me Once and Baby Reindeer
Rivals, the TV series based on Jilly Cooper’s 1980s classic, brought retro flair to TV, according to Google
Most popular TV and movie searches of the year
Brits’ love for true crime was evident this year, with Monsters: The Lyle and Erik Menendez Story in the top TV searches, alongside Fool Me Once and Baby Reindeer.
Meanwhile, well-known stories on the big screen captured the imagination of the British.
“Sequels like Joker 2 and Deadpool & Wolverine brought newfound love to familiar stories, while Rivals, based on Jilly Cooper’s ’80s classic, brought retro flair to TV,” Google added.
Most popular ‘How to…’ searches of the year
The UK election saw Brits searching for ‘How to Vote in Britain’, while many music fans were desperate for Oasis tickets.
‘How to watch Fury vs Usyk’ also proved popular, as did ‘How to watch the Olympics.’
However, some of the most popular “How to…” searches weren’t related to current events.
This includes “How to Make a Pornstar Martini,” “How to Make Life in Infinite Craft,” and “How to Block Someone on TikTok.”