Research shows how long the average shower lasts in Britain – and it’s surprisingly short

It’s something most of us do every day without exception.

But have you ever stopped to think about how your daily shower compares to the rest of Britain?

In a new study, researchers from the University of Surrey have revealed the length of the average British shower.

Their findings show that the average shower lasts just 6.7 minutes, although some Brits are indulging in much longer sessions.

Professor Ian Walker, co-author of the study, joked on

It’s something most of us do every day without exception. But have you ever stopped to think about how your daily shower compares to the rest of Britain? (stock image)

Their findings show that the average shower lasts just 6.7 minutes, although some Brits are indulging in much longer sessions

In their research, the team wanted to assess the amount of water used in showers, as well as possible measures to improve efficiency.

Writing in their study, which is available as a pre-print herethe team explains: ‘Improving water efficiency in showers is crucial, given the high water consumption, energy consumption and associated CO2 emissions.’

Water use in 290 showers of University of Surrey students was covertly monitored for 39 weeks using Aguardio sensors.

In total, these sensors recorded 86,421 individual showers.

Analysis of the results showed that the average shower lasted 6.7 minutes, while 50 percent took between 3.3 and 8.8 minutes.

However, the researchers point out that this length is likely longer among the general public.

“I’m going to suggest that these Surrey students generally take shorter showers than many people,” Professor Walker tweeted.

‘The last time we measured showers among the British public we found an average of 10.8 minutes.’

Because the researchers knew exactly how long the water ran during each shower, as well as the flow rate of each shower, they were also able to estimate how much water was used each time a participant showered.

To their surprise, the researchers discovered that there was a negative correlation between water pressure and consumption

This is where they saw “the big win-win,” as Professor Walker puts it.

To their surprise, the researchers discovered that there was a negative correlation between water pressure and consumption.

‘More powerful showers used less water overall,’ Professor Walker explained.

He jokingly added: ‘A DELICIOUS tingling shower can be *Better* FOR THE ENVIRONMENT THAN A WEAK DRIBBLE. I know?’

These findings could “tell us something behaviourally”, says Professor Walker.

“It suggests that people turn off the shower when they have achieved a desired sensation, rather than just when they have completed a certain series of actions,” he said.

‘This is a potentially important new insight.’

The Aguardio sensors used to monitor the showers also have timers, and the researchers found these were effective in reducing water consumption.

‘It seems that a big advantage of the timers is that they prevent the showers from gradually getting longer and longer as the weeks go by,’ Professor Walker explained.

“We’re wondering if people fixate on the duration of their first shower, and stick to it if there’s a timer.”

Overall, the researchers found that the average water consumption of a low-pressure shower without a timer was 61 liters.

This was reduced to just 17 liters when the water was at a higher pressure and a timer was used.

“This stuff gets big really fast,” Proessor Walker concluded.

‘In this experiment alone, those 290 showers burned 4.4 million liters of hot water and approximately 15 tons of CO2e in the 39 weeks.

“The energy involved is mind-boggling when you think about what it’s like on a national scale.”

HOW MUCH WATER DO WE USE?

Agriculture, textile production and the chemical industry require enormous amounts of water.

Clothing

The clothing industry is a major consumer of water as it is an integral part of the production of many products.

Denim is one of the most harmful products because it requires water to get the fabric to the desired color. Indigo jeans are the worst by this measure.

Levi Strauss, an industry leader working to reduce unnecessary water use, conducted a life cycle assessment of their iconic 501 jeans.

They found that one pair of jeans uses 3,781 liters of water over its lifetime – from growing cotton, manufacturing, consumer care and end-of-life disposal.

The Better Cotton Initiative (BCI) was established by Levi’s in 2005 to improve the efficiency of water use in the industry, improve working conditions and increase the economic livelihood of farmers.

BCI farmers use up to 18 percent less water than non-BCI farmers and by 2020 the company’s other goal is to use 100 percent sustainable cotton to significantly reduce our overall water footprint.

Water

A 2017 report found that chemical and chemical products manufacturing is the largest subsector in terms of water use volume in Britain.

This sector accounts for more than half of the total volume extracted directly by the production sector for consumer use.

Another important subsector was ‘Manufacture of Paper and Paper Products’.

In total, these two subsectors accounted for approximately 70 percent of the total volume withdrawn directly for consumer use by the manufacturing sector in England.

In a table showing the estimated amount of water from non-tidal sources in England and Wales, the upper limit for ‘production of chemicals and chemical products’ was 228.427 million litres.

Agriculture

Agriculture is responsible for about 70 percent of the water used in the world today and also contributes to water pollution through excess nutrients, pesticides and other pollutants.

It is used to aid and promote the cultivation of arable crops and fallow land.

The cotton industry is incredibly thirsty and inappropriate Soviet irrigation has caused the Aral Sea to shrink drastically, destroying local towns and ecosystems.

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