Quaint homeware brands, founded by socialites with a “very traditional, English aesthetic,” are doing well in the US.
A number of labels set up by socialites that sell elegant British-made ceramics have captivated shoppers, according to the Americans. The Telegraph.
Among them is Mrs. Alice, a homeware label founded in 2019 by Princess Beatrice’s Alice Naylor-Leyland, which has gained popularity across the pond.
Meanwhile, the British pottery company Burleigh, which has been producing pottery since 1889, has also taken off in the United States.
TV presenter Louise Roe, who founded the homeware brand Sharland England, said: ‘We sell furniture and tabletops with a very traditional, English aesthetic, and we’ve seen tremendous growth in the US.’
Quaint home goods brands founded by socialites with a “very traditional, English aesthetic” are doing well in the US
A number of labels set up by socialites who have brought elegant, British-made ceramics back to the table have captivated the American public
She went on to explain how many of her US clients are looking for “unique design” and hoping to find something to “pass down generations.”
She continued, “I do believe there is a tendency in the US right now towards anything English or European when it comes to interior decorating. Which is great!’
Sharland was founded 18 months ago by Louise, who lived in LA for 10 years before moving back to the UK.
Her furniture and accessories – including napkins for £95 and serving dishes for £140 – are an instant hit in the US.
Meanwhile, Burleigh is also enjoying success in the United States – thousands of items a week are handcrafted in the Victorian factory rescued by King Charles’s Regeneration Trust in 2011.
It is thought that its huge popularity in the United States is due to its royal connection – following the celebration of the late Queen’s Platinum Jubilee and the King’s coronation.
Make a reservation at The Chiltern Firehouse, one of London’s most upscale restaurants, and you’ll be served on the brand’s classic dusty blue or pink Asiatic Pheasant plates.
Burleigh’s Eastern-influenced design has been in continuous production for 160 years.
Among them is Mrs. Alice, a homeware label founded in 2019 by Princess Beatrice’s Alice Naylor-Leyland, which has gained popularity across the pond.
Other brands that will impress the American public include the homeware brand of Olivia Morris and Mrs. Alice (left and right)
Burleigh’s decorative cake stands have been spotted everywhere from Royal Ascot to The Great British Bake Off.
Meanwhile, it’s also gotten a cool band thanks to a collaboration with Soho House, with celebrity fans including the Duchess of Sussex and David Beckham.
Sarah Heaton, a designer for Burleigh, attributed the love for these classic pieces and patterns to nostalgia.
Meanwhile, if you’re planning to amaze your dinner guests, you can rarely do without Alice’s trained eye.
An old friend of Princess Beatrice who married the heir to the £176 million Fitzwilliam family fortune, Alice was a Vogue columnist, model and fashion muse.
TV presenter Louise Roe, who founded homeware brand Sharland England, said she had seen “massive growth” in the US.
Some believe the brands have boomed across the pond as Americans gravitate towards “handcrafted, one-of-a-kind” items
Named as one of Tatler’s “society swans” of 2018, she Yorkshire’s most highly regarded hostess thanks to her tablecaping business, Mrs. Alice, which has flourished in recent years.
Homewares on her site include a set of eight plates costing £520 and tablecloths costing £120.
Another brand that has “flipped off the tables” in the United States is Olivia Morris at Home, which sells quilted throws and vintage embroidered table linens.
She said she felt American customers valued “handmade, one-of-a-kind” items that no one else could have.