Puttin’ on the Glitz! Taylor Swift inspires fans with her glittering outfits as interest in sequinned dresses surges during superstar singer’s UK leg of worldwide Eras tour

Taylor Swift’s Era tour sparked a 357 percent increase in searches for sequin dresses, statistics show.

During the American pop star’s performances in London, Cardiff, Edinburgh and Liverpool in June, her fashion style took the whole country by storm.

This included department store John Lewis reporting the huge increase in glittering sequin nightgowns between June 7 and June 22, which coincided with the first leg of Swift’s tour.

Swift’s “Swifties,” the affectionate nickname for her fans, also saw a 98 percent increase in searches for sequin skirts.

In July, economists argued that inflation remained at 2 percent instead of falling due to the popularity of the Swift tour, due to an increase in buying meals, booking hotel rooms and renting rental cars.

Laura Suter, director of personal finance at investment firm AJ Bell, said at the time: ‘Bank of England policymakers may be cursing Taylor Swift because fans spending on hotel rooms and in restaurants during her Eras tour is likely one of the reasons prices are rising . rose in June, meaning headline inflation is leveling off at 2 percent instead of falling.”

John Lewis reported a huge increase in the number of glittering sequin nightgowns during the first leg of Swift’s tour

Swifties outfits are inspired by Taylor’s tour outfits as the star wears glitter and feathers every night

Swift’s effect on Britain’s fashion sense emerged as part of an overall analysis of what Britons bought in 2024.

It may come as no surprise that one of the big draws was the European Championship final in July, when England narrowly lost 2-1 to Spain but fans spent £10 million on pints, a record for a Sunday.

But in a sign that it’s not all booze and football in England, young healthy eaters have contributed to a 17.5 per cent increase in cucumber sales after being influenced by recipes posted on TikTok.

In August, a cucumber salad recipe from Logan Moffitt, known as the “Cucumber Guy,” who has 4.8 million followers on social media, became so popular that farmers in Iceland are struggling to meet demand.

However, it was the year of air fryers, which in September became the third most popular kitchen appliance in Britain, behind only the trusty toaster and microwave.

With the end of summer and the rains of September, couples and families were forced to stay indoors and turned to hot chocolate to keep their spirits up.

Sales of hot chocolate rose by 28 percent and soup by 10 percent that month, with home baking ingredients up 7 percent.

The best-selling book of the year on Amazon was The Housemaid by Freida McFadden, which is about the shadowy handmaid Millie Calloway who works for the wealthy Nina Winchester despite her criminal past.

It was also a good year for Rory Stewart, the former Conservative politician, whose memoir Politics On The Edge topped the biographies category.