Pornhub has released its global annual report, revealing the most searched fetishes of 2023.
Users were especially interested 'mature' content, with searches like 'sexy granny', 'MILF', 'DILF' and 'cougar' all taking the top spots.
The adult website sifted through data from billions of visits to see what content defined the flavor of the year. The top category was 'The Golden Age'.
Overall, 2023 was a breakout year for artificial intelligence, and Pornhub's results show that this also extended to pornography, with searches for 'Android' porn also popular.
Looks like Pornhub is maturing, according to 2023's most searched fetishes, including 'Granny' and 'MILF'
Dr. Laurie Betito of the Sexual Wellness Center said, “It is human nature to be curious about the extraordinary. When it comes to sex, it's no different.
'We are all voyeurs to some extent and we want to see the extremes, which we usually don't have access to in real life.'
After elder porn, the second most popular category was 'Super Size'.
This saw an increase with terms such as 'large', 'bigger' and 'largest' growing by 177 percent globally.
“In the United States, searches for 'big a**' and 'bbc' became the seventh and eighth most popular searches, while 'big ti**' saw significant gains,” the announcement reads.
The adult website scoured data from billions of visits to see what content defined the flavor of the year and found that the top category was “The Golden Age.”
'Sex Machines' came third in terms of categories, with searches such as 'robot' seeing a 304 percent increase year-on-year.
Under the robot theme were terms for 'sex robot', 'AI robot', '3D robot' and 'anime robot'.
“Search trends over the years always coincide with what's trending in technology,” says Betito.
“Right now we're seeing a lot about the development of 'sex robots', so who wouldn't be curious about that?”
The fourth most popular category was 'Uniforms', which could be due to wars breaking out around the world, reviving people's fetish for someone with military status.
The searches “military uniform,” “police uniform,” and “man in uniform” saw an increase, replacing previous favorites like “girl uniform.”
This year, searches for 'soldiers' have increased by 332 percent, with 'female soldier' the fifth most popular search query, ahead of 'military soldier' and 'gay soldier'.
“People in uniform symbolize power, and many people are attracted to people who exude power and control,” Betito said.
“Other attractive qualities that uniforms (especially military, police officer, firefighter, etc.) represent are discipline, heroism, responsibility, courage and a commitment to helping people.
'Add a dose of hotness to the uniform and you have the perfect fantasy partner for some people.'
The fifth most popular category was considered to be 'Sexual Healing', as terms such as 'massage therapy', therapeutic sex' and 'foot therapy' attract more visitors.
Searches for “therapy” grew over the year, up 344 percent since 2022 globally.
“I find it interesting that 'therapy' is a keyword for porn,” Betito said.
'Thankfully, more and more people are seeking help for mental health and sexual problems, which is great.
'At the same time, fantasies about a patient-therapist relationship turning sexual are quite common, probably because it is taboo and there is a power differential.
'In real life, clients may experience feelings for a therapist (transference) due to the nature of the relationship (the client shares very intimate details of their life and feels safe), and this can develop into fantasies of a sexual nature.
'The forbidden nature of the relationship can also fuel this fantasy.'