Pornhub promotes woman executive Alexzandra Kekesi to head up marketing after damning report claimed site was fueling sexual exploitation of women and children

A woman will now lead Pornhub’s public messaging as the parent company appears to be recovering from catastrophic allegations that the site allowed nefarious activities.

Ethical Capital Partners, which bought MindGeek, parent company of the adult website earlier this year, has named Alexzandra Kekesi as head of community and brand.

The move follows a string of public relations disasters, including allegations of publishing revenge porn and child sexual abuse, as well as a ban by Instagram for allegedly violating the social media site’s rules against sexual solicitation.

Kekesi, a long-time employee of Pornhub told the New York Post she’s focused on “helping people really understand what Pornhub is as a brand, what we stand for, what we represent,” including the site’s commitment to setting a “gold standard when it comes to moderation.”

“Once there’s someone who’s a little bit more visible in terms of who to hang out with and it’s not just an anonymous company or company, that makes it a little bit more inviting,” Kekesi told the publication.

The move follows a series of public relations disasters, including allegations of publishing revenge porn and child sexual abuse

Pornhub has been plagued for years by allegations that its site harbors revenge porn, child sexual abuse and sex trafficking victims

Kekesi is one of the few Pornhub executives whose identity is known to the public.

Before taking on the new role, she worked for MindGeek, the parent company of Pornhub, for over a decade. She started in an entry-level marketing role for one of the affiliate sites before becoming Pornhub’s director of marketing.

As head of the community and brand, Kekesi will plan events such as the annual Pornhub Awards.

She will also host a podcast called “Terms of Service” along with adult film star Asa Akira that will tackle “censorship in the adult industry, arts and culture.”

When it comes to softening the brand’s image, Kekesi can let her work for her.

Pornhub has been plagued for years by allegations that its site hosts revenge porn, child sexual abuse and sex trafficking victims. Pornhub has always denied all allegations.

MindGeek, which has a daily audience of 130 million users on its sites, almost collapsed in 2020 after the New York Times published a damning report about illegal content spread on Pornhub.

MindGeek, which has a daily audience of 130 million users on its sites, almost collapsed in 2020 after the New York Times published a damning report on illegal content being distributed on Pornhub

Pornhub has deleted millions of videos from its site and will require all uploaded content to come from verified users in the future

Sarah Bain, an Ethical Capital partner and the company’s vice president of public engagement, said Pornhub’s parent company remains a private company — which is why information about it remains scarce

In response, Pornhub has removed millions of videos from its site and is requiring all uploaded content to come from verified users in the future.

However, the Times report led Visa and Mastercard to strip the company of any access to their payment systems.

Pornhub has also had its fair share of government regulation.

The site blocked access to users in Utah in May after the state passed a law requiring users to verify that they were over 18 years old.

Last month, Pornhub left Virginia in protest of a similar restriction law.

Not much public information is available about Ethical Capital Partners, the Canadian buyout company that bought MindGeek.

Sarah Bain, an Ethical Capital partner and the company’s vice president of public engagement, told the Post that was simply because it was a private company.

“I don’t think we’re vague; I think we’re very clear: we’re a private company,” Bain said.

“We’re not interested in companies that know everything,” Bain said.

“We want to work with companies that have either lost their social license, have some pretty significant regulatory requirements coming up, or, in this case, have a history of difficult social licensing.”

She added: ‘At some point the adult industry will normalize, it’s going to take a long time and it starts with being visible, being open, speaking, telling the public what we’re doing. That’s how they become curious, that’s how they become knowledgeable.’

Bain confirmed that Feras Antoon, CEO of MindGeek, and COO David Tassillo have not yet been replaced, after they resigned last summer, but declined to comment further on the company’s hierarchy.

She argued that privacy is critical, as executives on the adult content site face unique risks, such as bad actors revealing their personal information, such as home addresses or parents’ names.