Popeyes goes to WAR with Chick-fil-A in Taylor Swift-themed ad that features a hidden jab at their fried chicken rival
- The fast food giant has bad blood with its competitor Chick-fil-A
- Popeyes shared a free sandwich ad with a secret message
- It’s a nod to Taylor’s latest album and honors loyal customers
Taking a page from Taylor Swift’s songwriting book, Popeyes calls out its competitor in an ad inspired by the pop star who has a hidden dig at Chick-fil-A.
The fast food giant is showing its appreciation for its customers on May 17 by offering meat lovers a free chicken sandwich with every $10 purchase. Loyal fans are reminded that, unlike Chick-fil-A, the restaurant is open on Sundays .
In honor of National Customer Appreciation Day, Popeyes shared its latest deal – in the same vein as the Cruel Summer hitmaker’s latest album, The Tortured Poets Department.
And following Taylor’s lead, it appears the fast food service may have had bad blood with Chick-fil-A, as the ad featured a secret message that read “Open Sundays,” and was a nod to the singer’s latest . song thank you aIMee, which describes ‘Kim’.
Taking a page from Taylor Swift’s songwriting book, Popeyes calls out its competitor in an ad inspired by the pop star who has a hidden dig at Chick-fil-A
The fast food giant is showing its appreciation for its customers on May 17 by offering meat lovers a free chicken sandwich with every $10 purchase
Popeyes gives back to its customers by giving them a free Golden BBQ Sandwich (in the form of 600 bonus points) with every purchase over $10.
“The new promotion is a great option for guests who want to try the newest addition to the Popeyes sandwich platform, the Golden BBQ Chicken Sandwich,” according to a press release.
And while fans were excited to eat a chicken sandwich, they were shocked by the way the fast food giant handled the ad.
The ad showed a chicken sandwich in a black and white photo. At the bottom it said: ‘Come quickly for this deal.’
The theme was a clear nod to Taylor Swift’s latest album.
The additional text read: ‘pOPEyes says thank you! rewards members: You can enjoy a golden BBQ sandwich from us when you spend $10.”
The hidden message spelled out in all caps read, “Open Sundays,” which was a hidden joke on Chick-fil-A because it is closed on Sundays.
“You could see that Popeyes has taken a page out of a certain pop star’s playbook by also dropping a subtle hint at our competitor,” the press release said.
And following in Taylor’s footsteps, it appears the fast food service has bad blood with Chick-fil-A as it revealed a secret message in the ad
Swifties and Popeyes fans were able to quickly spot the ‘Easter Egg’ as they’ve seen their favorite celebrity use the same tactic in the past
“The Hungry Loyalty Department promotion was launched as a way for Popeyes to thank its customers for National Customer Appreciation Day on May 17.”
Swifties and Popeyes fans were able to quickly spot the ‘Easter Egg’ as they’ve seen their favorite celebrity use the same tactic in the past.
Recently, Taylor released a song titled, thanK you aIMee, featuring “Kim.”
It was reported that the hit was an attempt at Taylor’s feud with Kim.
The song is about Taylor’s apparent dislike of a mean schoolgirl she calls ‘Aimee’ – with fans convinced the person she’s actually singing about is Kim.
And now, foodies and Swifties can enjoy a Popeyes chicken sandwich as they continue to try to decode more messages in the pop star’s album.
Reward members can take advantage of the limited-time offer at participating restaurants until June 30.
The delicious deal is only available directly from Popeyes.