Poll finds most Americans BACK Bud Light boycott over its tie-up with Dylan Mulvaney

Most Americans support Anheuser-Busch’s boycott over Bud Light’s partnership with trans influencer Dylan Mulvaney and think big companies are paying too much attention to transgender people, a new poll shows.

a Rasmussen Reports survey of about 1,000 adults felt the brewing giant was “stepping into a hornet’s nest” by persuading Mulvaney, 26, a controversial TikToker, to promote their low-calorie beer.

The partnership quickly failed, with the likes of John Rich, Travis Tritt and Kid Rock among dozens of conservative celebrities and politicians leading a boycott that wiped out billions of the company’s value within days.

“We’ve got polling numbers back now and it’s pretty clear they’ve stepped into a hornet’s nest,” Rasmussen’s head of polls Mark Mitchell said in a statement. video about the survey.

About 52 percent of respondents said large companies are paying too much attention to transgender issues. Another 18 percent said they don’t focus enough on the hot button topic.

Mulvaney’s April 1 Instagram post said she drank a beer with her face pressed to the can and lay in a bathtub knocking Bud Light back

More than half of respondents (54 percent) supported the boycott of Anheuser-Busch, the company that produces Bud Light, while 30 percent were against. Another 16 percent said they weren’t sure.

A similar share of respondents (52 percent) said large companies are paying too much attention to transgender issues. Another 18 percent said they don’t focus enough on the hot button topic.

Pollsters also found the company could well take a sales hit from the debacle — 40 percent said they were less likely to buy Bud Light after Mulvaney’s skit, while only 19 percent said they were more likely to buy the beer.

Another 37 percent said it made no difference to them.

Middle-aged, married people and Republicans were generally more supportive of the boycott, saying companies were more likely to give in to the trans cause than other groups.

Yet even large numbers of Democrats felt the same way and said they would stop stocking up on Bud Light. About 41 percent of Democrat-voting respondents said big companies like Anheuser-Busch focused too much on trans issues.

“We have loads of polls showing that a large portion of the Democratic electorate is not in favor of the whole gender agenda,” Mitchell said.

“In fact, it’s about the same amount that now supports boycotting Anheuser-Busch over the issue.”

The survey of 1,041 U.S. adults was conducted between April 12 and April 16 and has a margin of error of three percentage points.

The controversy erupted after Bud Light gifted Mulvaney an influencer package on April 1 to celebrate the first anniversary of her hit TikTok series, Days of Girlhood, which charted her transition from male to girl.

Kid Rock posted a video wearing a white MAGA hat firing his gun at Bud Light cases

Dylan Mulvaney’s hit TikTok series Days of Girlhood follows the influencer’s male-to-girl transition, which some critics have called “creepy”

The glorified swag bag contained custom Bud Light cans with illustrations of Mulvaney’s face, which she showed off in an Instagram video.

Although Mulvaney has millions of adoring fans and 10.8 million TikTok followers, her energetic, attention-seeking skits are annoying and irritating to many.

Critics dislike her strident approach to femininity and worry about influencers driving an increase in teens coming out as transgender and calling for sex hormones and other potentially harmful drugs and procedures.

The promotional tie-up backfired on Anheuser-Busch, setting conservative and trans-skeptical sections of social media on fire as thousands of news articles about the controversy were published.

Kid Rock famously posted a video of him firing a shotgun at Bud Light cases.

In a statement released Friday, CEO Brendan Whitworth, a former Navy and CIA agent and registered Republican, appeared to backtrack and say the company had never intended to divide Americans by partnering with Mulvaney. .

The company’s stock market value fell by $6 billion, but began to recover after the CEO’s statement and as some conservative voices, including Donald Trump Jr., called for an end to the boycott.