>
You won’t believe what a gym this is: Once ‘mocked’ online fitness chain Budget Aussie gets much-needed makeover with lush bathrooms and workout space that looks like F45
- Plus Fitness is launching a big rebrand in 2023
- The Australian fitness chain was once mocked online for its poor quality.
- It is renovating its facilities to stand out in the competitive fitness industry
With sleek design, luxurious facilities and modern equipment, visitors would never believe that this super-affordable Australian gym chain was once ‘ripped off’ by online fitness lovers.
Plus Fitness is revamping its clubs in Australia and New Zealand with a modern new design and luxurious bathrooms that gym junkies will love, and it’s still one of the cheapest on the market.
The rebranding is being rolled out across the country in response to increased ‘competitiveness’ from gyms and fitness clubs to stand out from the crowd as Australians prioritize their health following the Covid-19 pandemic.
Plus Fitness is revamping its clubs in Australia and New Zealand with a modern new design and luxurious equipment that gym junkies will love, and it’s still some of the cheapest on the market.
Doing away with walk-in showers, Plus Fitness now has ensuite bathrooms with sleek matte black hardware
Starting as low as $15 a week, members can now enjoy state-of-the-art facilities with private bathrooms, contemporary equipment, and personalized communications that use AI technology to help them stay and get the most out of their fitness journey.
Eliminating the shower stalls, Plus Fitness now has private baths with sleek matte black hardware.
A new blue, sandstone and gray color scheme gives the gyms a more futuristic feel than the old orange walls.
The adoption of the newest technology means Plus Fitness members will be able to log in with their phone instead of a key card 24/7 and find workouts specific to their personal needs.
Clean blue, sandstone and gray color schemes give the gyms a futuristic feel, while new technology means members can enter with their phone instead of a key card.
Plus Fitness general manager Gordon Martin said the quality of the gym pool needed an upgrade to “stand out from the crowd”.
The 200 gyms are expected to be refurbished by 2025 and the business will expand with additional clubs and members, making Plus Fitness one of the largest health chains in the country.
Plus Fitness general manager Gordon Martin said the quality of the group of gyms needed an update to “stand out from the crowd”.
“The fitness industry is more competitive than ever,” he told FEMAIL.
“If we want to be competitive and grow the business both in Australia and internationally, we need to improve our baseline as a good quality gym, which is an expectation for any member today.”
He described the new equipment as ‘aesthetically pleasing as well as functional’ and said it was more hygienic with easy-to-clean polished concrete floors instead of carpets.