Pistachio Papi: The unusual reason why hundreds are queuing down a small road in Sydney – with one paying $300 for someone to do it for her
Australians queue all day to get their hands on a ‘unique’ dessert spread – with many spending more than $300 to hire people to queue ahead of them.
Popular Sydney cafe Son of a Baker hosted a weekend pop-up featuring desserts and treats from Pistachio Papi, an Australian store that only sells the nutty spread online.
Thousands of fans descended on the Botany Bay location to get their hands on the doughnuts, croissants, cakes, tiramisu, cronuts and other sweet treats.
The famous spread previously hosted a similar pop-up store in Melbourne, where the donut sold out within 45 minutes and more than 2,000 jars of the spread were purchased in 48 hours.
Australians braved the heat and rain to sample the ‘delicious’ spread – with many vowing to order jars of the brand new ‘must-have’ pantry staple.
Australians are queuing all day to get their hands on a ‘unique’ dessert spread – with many spending more than $300 to hire people to queue for them
Popular Sydney cafe Son of a Baker hosted a weekend pop-up featuring desserts and treats from Pistachio Papi, an online-only Australian nutty spread store
The pop-up locations in Sydney and Melbourne inspired creativity and desperation for many, with some creating advertisements on Airtasker to guarantee a taste of the pistachio spread.
Simone Minas, a hairdresser from the city’s inner west, was willing to pay $200 to someone willing to buy her a pistachio croissant.
Similarly, Gabriella, a new mother, recently gave birth but “craved” Pistachio Papi and pledged $300 to whoever could pick up and deliver her a package of the sect food.
“It’s not the first time people have turned to the local market to help them get the food they love, and earlier this year similar tasks were posted to get Lune Croissants and Cinnabons at pop-ups,” says Tim Fung, Founder and CEO of Airtasker.
Gabriella, a new mother, recently gave birth but was “craving” Pistachio Papi and pledged $300 to whoever could pick up and deliver her a package of the cult food
Pistachio Papi previously hosted a similar pop-up shop in Melbourne, where the donut sold out within 45 minutes and more than 2,000 jars of the spread were purchased within 48 hours.
Pistachio Papi first launched in May 2023 and sold 3,500 jars of the spread in four minutes
Pistachio Papi first launched in May 2023 and sold 3,500 jars of the spread in four minutes.
The company now sells a 250-gram jar of the spread ($25) and several other products, such as scented candles and drops.
The brand was originally conceived when Mark Abdelmalik and his wife Christina Sikalias realized that Australians don’t have as many pistachio-flavored foods as Europeans, and they wanted to bring a taste of Italy Down Under.
“We were confident it would do well because it tastes so good, but we didn’t expect the business to take off so quickly,” says Mark.
“It was time to shake up the spread industry because we felt people wanted something more than just Nutella.”
Pistachio Papi was originally conceived when Mark Abdelmalik and his wife Christina Sikalias realized that Australians don’t have as many pistachio-flavored foods as Europeans, and they wanted to bring a taste of Italy Down Under.
Australians braved the heat and rain to sample the ‘delicious’ spread – with many vowing to order jars of the brand new ‘must-have’ pantry
Thousands of Australians revealed their ‘obsession’ with the pistachio spread online, with many giving the treat a five-star review.
“This is so amazing, I eat it with toast every morning,” said one.
“Please open a full-time store in Sydney,” one begged. “Your food is so incredible.”
“So delicious, loved everything,” wrote a third.