Pip Edwards doesn’t look like this anymore! P.E Nation founder embraces minimalism as she embarks on ‘new chapter’
Pip Edwards has introduced a surprising new look.
The PE Nation co-founder, 44, announced earlier this year that she was leaving the fashion brand.
Chief executive Hamish Stuart said the brand was taking a ‘cleaner’ and more minimalist approach to design to appeal to an aging market.
And it looks like Pip has also left her old athleisure style behind.
On Thursday, the fashion queen looked completely different when the cover of this week’s Stellar Magazine was shared on Instagram.
During the cover shoot, she traded her sports bra and yoga pants for a stylish white linen suit.
Sitting in a leather chair, she kept her jacket loose, revealing a glimpse of her toned midriff.
Pip completed her look with a pair of black biker boots.
!['When [P.E Nation] launched, the success they had was mainly due to this tomboy, urban street-style product. You're talking about a lot of color splicing, animal prints and multi-layered graphics. It was busy. The product was taken,” Stuart said](https://nybreaking.com/wp-content/uploads/2024/11/Pip-Edwards-doesnt-look-like-this-anymore-PE-Nation-founder.jpeg "Pip Edwards doesn't look like this anymore! P.E Nation founder embraces minimalism as she embarks on 'new chapter' 1")
‘When [P.E Nation] launched, the success they had was mainly due to this tomboy, urban street-style product. You’re talking about a lot of color splicing, animal prints and multi-layered graphics. It was busy. The product was occupied,” Stuart said
On Thursday, the fashion queen looked completely different when the cover of this week’s Stellar Magazine was shared on Instagram
The cover line read: ‘Pip Edwards’ on closing a door, starting a new chapter and why she’s so much more than who she’s dating.’
It was accompanied by a quote from the interview inside.
‘I am unapologetically, unapologetically myself. Take it or leave it,’ Pip says defiantly.
It comes as Pip confirmed her new romance with disgraced multi-millionaire businessman Geoff Bainbridge, 52, during a very cozy outing in New York recently.
The fashion designer spent time in the US in September, starting her new role at Australian label Ksubi after stepping down from her activewear brand PE Nation.
He is a prominent early investor of the popular hamburger chain Grill’d, but left the company in 2015.
A source confirmed to Daily Mail Australia that Edwards and Bainbridge are dating after he was spotted leaving Edwards’ home in Sydney.
The fashion designer spent time in the US in September, where she started her new role at Australian label Ksubi
During their outing in New York, the couple seemed very comfortable in each other’s company as they cuddled up and shared a kiss on the cheek.
The pair have yet to publicly confirm their relationship and it is not known when they started dating.
Edwards was last in a high-profile relationship with cricketer Michael Clarke, but the couple went their separate ways in early 2021.
In January 2023, Clarke was accused by his then girlfriend Jade Yarbrough of sleeping with his ex Pip the month before during a public sexual assault in a Noosa park, which was captured on video.