Pet food company launched by disgraced chef Pete Evans goes voluntarily bankrupt, and creditors owe nearly $2 million
A dog food company run by disgraced celebrity chef Pete Evans has gone bankrupt six years after it was founded.
Healthy Everyday Pets announced Sunday that it had voluntarily liquidated, with nearly $2 million in debt to creditors, after material costs became too high.
Branded as a “paleo diet”-inspired pet food, the company launched in 2017 with Evans as the face of the brand.
However, it cut ties with Evans in late 2020 after the My Kitchen Rules began to embrace outlandish conspiracy theories online.
A dog food company run by disgraced celebrity chef Pete Evans (pictured) has gone bankrupt six years after it was founded. Pictured: Evans in 2021
It has since been run by Michael Ryan, Hugh Jackman’s personal trainer, and his nutritionist wife, Zoe Bingley-Pullin.
Ryan told PS Sidney on Sunday that rising material costs had driven his business into the ground.
“I’ve been working on this for two years and we’re very proud of the product we’ve created,” he told the publication.
Branded as a ‘paleo diet’ inspired pet food, the company launched in 2017 with Evans as the face of the brand
“It has a loyal following, but the reality is that material costs have skyrocketed,” he added, explaining why the company is shutting down. ‘
He continued: ‘We wanted to make an ethical product with a lot of real meat, but that just wasn’t sustainable without a lot more investment.’
The company announced it had parted ways with Evans in November 2020 with a lengthy social media post.
“I’ve been at this for two years and we’re very proud of the product we’ve created,” company founder Michael Ryan told PS Sydney. pictured
It cut ties with Evans in late 2020 after the My Kitchen Rules began to embrace bizarre conspiracy theories online
“We would like to announce that Pete Evans is no longer part of Healthy Everyday Pets,” he wrote.
“While Pete Evans’ recent actions don’t reflect the brand’s values, we still live by the motto ‘food is medicine’.
“Over the past two years, Pete has helped us build a brand that our customers hold dear. With Pete no longer active, we will continue to provide premium food for your fur family.”
Evans had previously touted the company on his personal Instagram page.
The company announced it had parted ways with Evans in November 2020 with a lengthy social media post
In one post, Evans posed next to a dog on a billboard for the brand, alongside the tagline, “Tested on humans!”
In his caption, Evans denounced competitors in the pet food market for selling “horrible” and “toxic” products.
“Many vets promote this cr*p and wonder why so many dogs and cats are in such poor health,” he claimed, without providing evidence to support his pet food theory.
In May 2020, it was announced that Pete had parted ways with Channel Seven after 10 years as a judge on My Kitchen Rules alongside Manu Feildel.
In fact, it marked his break from the mainstream after years of flirting with ideas that were considered controversial during his tenure with the network.
In November of that year, he was dropped by 15 sponsors and companies within 48 hours after posting a neo-Nazi meme on social media.
In May 2020, it was announced that Pete had parted ways with Channel Seven after 10 years as a judge on My Kitchen Rules alongside Manu Feildel.