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People are only just realising the hidden message in the LG logo – have you spotted it?

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People are only just realizing the hidden message in the LG logo – have you seen it?

  • LG has a unique logo worth seeing, but have you understood its meaning?

By Stewart Carr

published: | Updated:

Faced with an ever-changing swirl of new brands popping up on our televisions, smartphones and laptop screens, it’s easy to overlook the hidden meanings in many of their designs.

But the decals of some well-known street names are so cleverly conceived that they deserve a closer look.

South Korean tech giant LG certainly has a trademark befitting its cheerfully named ancestors, The Sun reports.

Created from the merger of parent companies Lucky and Goldstar in the 1980s, LG’s logo consists of a burgundy circle that resembles a round face.

South Korean tech giant LG certainly has a trademark to match its cheerfully named ancestors

Inside the circle, an L can be seen as his nose, surrounded by a large G that gives the impression of a smile.

A dot in the center even looks like an eye, creating the effect of a happy face.

A brand expert said, “These hidden messages help LG appear more approachable and inviting.”

According to LG itself, the letters ‘L’ and ‘G’ in a circle symbolize the world, future, youth, humanity and technology.

A spokesman for the company said: ‘Our philosophy is based on humanity. It also represents LG’s efforts to maintain close relationships with our customers around the world.

“Red, the main color, represents our friendliness and also gives a strong impression of LG’s commitment to deliver the best. Therefore, the shape or color of this symbol mark may never be changed.’

Have you ever felt that the LG on your electrical device is smiling at you?

‘HAPPY AND GOLDSTAR’: ROOTS OF THE LG BRAND

The LG brand in use today comes from Lucky Chemical Co., Ltd., founded in 1947. After a huge success of “Lucky Cream”, the first Korean makeup cream, Chairman In-hwoi Koo named his company ‘lucky’, which sounds similar to the word ‘Lak Hui’ and has the meaning of giving joy to everyone. In this way, LG’s first successful product brand became the name of the company.

After a huge success of “Lucky Cream”, the first Korean makeup cream established in 1947, Chairman In-hwoi Koo named his company “Lucky”, which is similar to the word “Lak Hui”

This ‘Lucky’ brand became a representative brand of Lak Hui Chemical’s products such as ‘Lucky toothpaste’ and became a beachhead for Lucky Chemical Co., Ltd. to grow into a leading chemical company. In 1974, Lak Hui Chemical changed its name to Lucky Co., Ltd.

Founded in 1958, Goldstar also played a major role in LG’s history. As the first electronics company in Korea, Goldstar developed many of Korea’s first electronic products. Lak Hui and Goldstar quickly grew into leading companies in Korea’s chemical and electronics industries.

Founded in 1958, Goldstar developed many of Korea’s first electronic products

After their expansion, the group’s name was changed to ‘Lucky Goldstar’ in 1983.

The 1990s ushered in a new era of openness, globalization and information. The name ‘Lucky Goldstar’ was considered too long for foreign consumers. The company also needed to acquire a strong and vibrant brand identity with an integrated corporate image to survive in the fast-changing business world.

Source: About LG

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