Paris Hilton shined as the face of Agent Provocateur’s latest campaign.
The 43-year-old heiress stars in the brand’s fall/winter 2024 collection, making jaws drop as the model for a range of racy looks from the lingerie brand.
In a photo taken by photographer Greg Williams, Hilton sent temperatures soaring as she posed by the fireplace and elsewhere.
While behind the wheel of a vintage car, Paris, who will soon release her second studio album, wore a sexy lace bra with matching underwear and garter belt, and a choker with pearls and the brand’s initials.
She turned her sunglasses away from her eyes with a cheeky look and placed her other hand on the steering wheel.
Paris Hilton shines as the face of Agent Provocateur’s latest campaign
Among the seductive looks she wore was a black bra with straps made of pearls that served as sleeves.
Wearing a particularly racy bra and matching panties, she posed next to a sink.
But she was dressed in a glittering gray robe with pink straps.
“It’s the ultimate tribute to iconic femininity,” Paris said of the new campaign in a statement obtained by Women’s clothing daily‘AP has always symbolized strength and elegance for me and it is an honor to celebrate this legacy with them.’
“For me, she’s sexy, sassy and provocative,” said Sarah Shotton, creative director at Agent Provocateur. “Paris is amazing and she’s a huge AP fan. I created some bridal lingerie and a custom kimono for her. She’s a real AP girl.”
Paris even attended the opening of Agent Provocateur’s Los Angeles store in 2000.
“Since 1994, Agent Provocateur has rewritten the rules of lingerie, celebrating and shining a light on women all over the world,” the brand said in the campaign’s Instagram Stories.
‘To celebrate our 30th anniversary year, global icon, mother, businesswoman, activist, actress and DJ Paris Hilton shines as The Provocateur.
The 43-year-old heiress stars in the brand’s Fall/Winter 2024 collection, making her jaw drop as the model for a series of racy looks for the lingerie company
Among the sizzling looks she wore was a black bra with straps, made of pearl beads, that served as sleeves
In a photo captured by photographer Greg Williams, Hilton sent temperatures soaring as she posed by the fireplace and more
She lay seductively lounging by the crackling fire
She wore a particularly racy bra and matching panties as she posed next to a sink
But she was covered in a sparkly gray dress, decorated with pink straps
‘Conceptualized by creative director Sarah Shotton and shot in LA by Greg Williams, this is a Hollywood love story between an iconic woman and an iconic brand.’
Meanwhile, Paris was spotted leaving SiriusXM Studios in New York City on Wednesday.
The socialite looked stunning in a gray Rolling Stones tank top, a pleated leather skirt and thigh-high boots.
The heiress has been extra busy lately preparing for the release of her second studio album, Infinite Icon.
Infinite Icon will be released on September 6. This is her first full-length album in almost 20 years.
Hilton got into the Western spirit with a cowboy hat
She also rocked a long-sleeved look with heels
“It’s the ultimate tribute to iconic femininity,” Paris said of the new campaign in a statement obtained by Women’s Wear Daily
Hilton posed in the backseat of the classic vehicle
Meanwhile, Paris was spotted leaving SiriusXM Studios in New York City on Wednesday
The heiress has been particularly busy lately preparing for the release of her second studio album, Infinite Icon
Her album was released almost twenty years after her 2006 self-titled debut album, which featured the single Stars Are Blind.
In addition to her album, Hilton and her former Simple Life co-star Nicole Richie are busy filming their new reality show, Paris and Nicole The Encore.
The dynamic duo began their career with their own reality show, The Simple Life, which aired for five seasons from 2003 to 2007.
Outside of her career, Paris has been married to Carter Reum since 2021 and they have two children: one-year-old son Phoenix and daughter London, who will celebrate her first birthday in November.