Paris Hilton exudes elegance in angelic white dress at promo event for new fragrance

Paris Hilton announced the launch of Love Rush last month, the fragrance she created and wore on her wedding day with husband Carter Reum.

And on Friday, the 41-year-old socialite-turned-entrepreneur arrived at a Nordstrom Rack store in sunny Riverside, California, to promote the new perfume, which is number 29 since 2004.

Photographers and fans alike were snapping photos of Hilton as she showed off her stunning looks in an angelic white maxi dress.

The elegant floor-length model featured top-to-bottom floral designs that blended into the sheer sheer fabric.

The New York City native, who also grew up in Beverly Hills, seemed delighted with the response from fans, from the look of the big beaming smile on her face.

Amid all the attention outside in a parking lot, Hilton made sure to stop and strike some of her signature poses.

In an added touch of style, the gown was embellished with diamonds along the plunging neckline and around the bodice.

The former Simple Life star also wore sequin fingerless gloves that were also made with sheer fabric.

On this day, Hilton wore her blonde locks flowing down her back and over her shoulders with added volume.

Completing her overall look, she donned a perfectly matched pair of heels, all while wearing white-framed sunglasses.

“This is my most intimate fragrance to date, the perfume I wore on my wedding day,” Hilton said when describing Love Rush, as reported by PR Newswire, adding: ‘Since I was a little girl, I dreamed of my wedding day and this fragrance made it even more special and memorable. Every time I use Love Rush, I feel immersed in true love and happiness.

Described as ‘bold yet sentimental’, Love Rush, priced at $75 for 3.4 ounces, is the latest addition to the Rush Collection that ‘radiates romance, elegance and love’.

The scent is a blend of luxurious florals, including notes of Italian bergamot, white apricot nectar, lush gardenia, sandalwood, and vanilla orchid.

Around noon on Friday, Hilton took to her Instagram page to promote some of the items on her Shop.ParisHilton.com site.

‘My favorite items for holiday shopping are officially on Shop.ParisHilton.com and of course I included my iconic tracksuits, now 20% off! Shop everything from fashion, beauty, home decor and more. I hand picked each item! she wrote in the caption of the photo.

Conscious of her best ad, the Paris In Love star posed in various outfits that used some of her favorite colors: pink, white and black.

The day before, Hilton shared a series of snaps of herself dressed in a yellow dress she wore to the Women In Entertainment event this week.

I had an amazing time at the @HollywoodReporter #WomenInEntertainment event. It’s an honor to be in a room full of so many amazing trailblazers,” the longtime New York socialite wrote. ‘It was empowering and inspiring. And a great reminder about the importance of paving the way for the next generation of leading women in entertainment.”

Hilton and her husband Carter Reum just celebrated their first year of marriage on November 11. The couple, who wanted to enjoy that first year alone, are now ready to expand their family, through IVF, in 2023.

While at The Hollywood Reporter’s Women In Entertainment gala, Hilton revealed that they began the IVF process during the height of the COVID-19 pandemic, which included having “all the eggs stored and ready,” according to People.