With 100 days to go until the Paralympic Games begin, Paris organizers are delivering a message from the athletes in an effort to boost ticket sales: I’m not missing anything, except you.
The countdown campaign for the Paralympic Games from August 28 to September 8 starts on Monday. It shows three Paralympic athletes, each alone in an empty stadium.
The campaign slogan Il ne me manque rien, sauf vous (I don’t miss anything but you) is a call to action to encourage people to join in and watch them fight.
The French athletes in the campaign are Arnaud Assoumani, a long jump and triple jump specialist who won gold at the 2008 Beijing Games; wheelchair tennis player Pauline Droulde and the blind footballer Gal Rivire, who became European champion two years ago. He plays at club level for Bondy Ccifoot Club in the same suburb where French star Kylian Mbapp grew up.
National broadcaster France Tlvisions will show the campaign in an effort to raise awareness and ultimately boost sales. So far, 900,000 of the 2.8 million tickets have been sold.
A total of 4,400 athletes will participate in the Paralympic Games. Tickets start from 15 euros (USD 16) for athletics sessions at Stade de France, wheelchair tennis at Roland Garros or blind football at the foot of the Eiffel Tower. The finals cost from 25 (USD 27) euros and it costs 45 euros (USD 49) to attend the closing ceremony.
Ticket sales could escalate once posters appear in Paris, with organizers looking to raise awareness and increase fan involvement and solidarity.
There will be 651 posters across the city, 972 on the subway and a further 2,520 on the sides of buses.
On Tuesday, four Paralympic athletes will walk up the famous steps of the Cannes Film Festival, together with Tony Estanguet, Olympic chief of Paris 2024.
Of the tickets sold so far, 300,000 have been purchased by the state and 150,000 by the International Olympic Committee and the National Paralympic Committee, according to organizers.
Organizers have not released details of the number of tickets sold for the opening ceremony, which will take place along part of the famous Champs-lysees.
Paul McCartney had the song We All Stand Together used in a promotional film for the International Paralympic Committee.
The Paralympic Games will have a record 164 broadcasters worldwide covering 549 events across 22 sports.
The twelve-day event follows the Olympic Games from July 26 to August 11 in Paris.
(Only the headline and image of this report may have been reworked by Business Standard staff; the rest of the content is automatically generated from a syndicated feed.)
First print: May 20, 2024 | 2:12 PM IST