World Darts Championship players have raised more than £400,000 for Prostate Cancer UK after scoring hundreds of 180s during the famous tournament.
Paddy Power, sponsors of the popular festive event, have pledged to donate £1,000 every time a player reaches a cap at Alexandra Palace.
With play resuming today, the tally currently stands at £443,000, with 443 180s scored. The amount could well pass the £1 million mark by the end of the competition.
Players are on track to break last year's record of 901 maximums.
PDC data partners Sportradar have revealed that after 64 matches the total number of 180s is 15 ahead compared to the same stage of last year's edition.
Players at the World Darts Championship have raised more than £400,000 for Prostate Cancer UK
Sponsors Paddy Power have pledged to donate £1,000 every time a player reaches a cap
As part of the same campaign, Paddy Power, the PDC and Prostate Cancer UK are also trying to get 180,000 men to check their risk using the charity's online tool.
So far, 66,000 men have taken part – five times more than the same period last year.
Of those who used the tool, almost 75 percent discovered they were at increased risk for prostate cancer – a fact they were likely unaware of before.
Rachael Kane, spokesperson for Paddy Power, said: 'We are nine days into the tournament and it has already caused major shock.
'But the best surprise of all is the level of awareness that THE BIG 180 campaign has created thanks to the support of all the players who are doing their best to push us towards a £1 million donation to Prostate Cancer UK.'
Paddy Power will also award a special gong at the end of the tournament to the player who has raised the most money for Prostate Cancer UK, the Ballon d'Art.
With play resuming today, the tally currently stands at £443,000, with 443 180s scored
More than 66,000 men have now completed Prostate Cancer UK's 30-second online checker
The leader in the race after the first and second rounds is Hong Kong's Man Lok Leung, who has hit a whopping 15 180s, including 11 in his opening win.
Laura Kerby, CEO of Prostate Cancer UK, said: 'In a stunning display of skill, the PDC players have managed to register an incredible 443 180s in the tournament so far. That's 16 darts sessions and a whopping £443,000 in revenue.
“It was a fascinating viewing experience at the Ally Pally, and thanks to those brilliant efforts from the best players in the world, we are making an incredible difference for men, one at a time.
“When the action resumes on December 27, we aim to reach even greater heights.
“This iconic tournament is a sporting fixture during the festive period, and our partnership with the PDC and Paddy Power has not only put us at the heart of the action, but is a complete gamechanger for us and those men and their loved ones.”
One in eight men in the UK are diagnosed with prostate cancer every year.