‘Our models are preferred by human reviewers’: How Apple’s entry-level models outperform established rivals – On-device or server responses indicate Apple is already competitive

Perhaps the highlight of this year’s WWDC, Apple Intelligence is tightly integrated into iOS 18, iPadOS 18, and macOS Sequoia, and includes advanced generative models specialized for everyday tasks like writing, text refinement, notification summarization, creating of images and automating app interactions.

The system includes a 3 billion-parameter on-device language model and a larger server-based model running on Apple silicon servers via Private Cloud Compute (PCC). Apple says these core models, along with a coding model for Xcode and a diffusion model for visual expression, support a wide range of user and developer needs.