Pip Edwards has taken a thinly veiled swipe at her former business partner Claire Greaves (formerly Tregoning) following their recent split.
The PE Nation activewear designer, 44, posted to Instagram on Tuesday a photo of herself backstage at her brand’s runway show during Australian Fashion Week, surrounded by two colleagues.
Beaming, Pip pressed her cheek against one of the women’s faces as they snuggled together for the cheerful wink.
She then captioned the photo with some telling words: “We did it right. My favorite team ever.’
The AFW show came just two months after PE Nation confirmed that co-founder Claire was stepping back from the company.
Pip Edwards, 44, (right) has taken a thinly veiled swipe at her former business partner Claire Greaves (left) following their recent split.
Pip has taken over as sole creative director following Claire’s shock departure and is giving the brand a massive overhaul and relaunch.
The move marked the end of one of the most enduring relationships in Australian fashion, and will see Claire ‘pursue other creative endeavors’ and take her career in a new direction.
Pip has since shockingly erased all traces of Claire – who she worked with for ten years – from PE Nation’s social media.
The PE Nation activewear designer, 44, posted to Instagram on Tuesday a photo of herself backstage at her brand’s runway show during Australian Fashion Week, surrounded by two colleagues. She aptly wrote: ‘We did well. My favorite team ever
The AFW show came just two months after PE Nation confirmed that co-founder Claire was stepping back from the company. (Pip pictured at the PE Nation fashion show at AFW 2024)
Earlier this month, she shared an update on her personal Instagram page, noting that she had just deleted every post on the PE Nation page.
The act deletes years of posts promoting the sportswear brand and all traces of her former business partner from the page.
Numerous photos of Pip and Claire attending events together and promoting their brand have now disappeared, as Pip begins a new chapter in her professional life.
She aptly captioned her post, “The past has been celebrated and now we pave the way for new beginnings.
“This new beginning is initiated by wiping the slate clean to usher in a new era @penation #penation.”
Pip has taken over as sole creative director following Claire’s shock departure and is giving the brand a massive overhaul and relaunch