- Cazoo found that 23% of drivers would avoid a car color due to political connotations
- Similar reaction level of drivers when dodging colors or rival football clubs
According to a survey of motorists, almost a quarter of motorists would refuse to buy a car if its color represented a particular political party.
With a general election looming, the report suggests that political awareness may be increasing before Britain goes to the polls.
And there is a similar level of reaction from motorists when questioned about purchasing a motorbike in the colors of a rival football team, proving that the loyalty of many Britons runs deep.
Does politics play a role when you buy a car? A quarter of motorists said they would avoid buying a motorbike if it had the color of a political party or football club they disliked
Those under the age of thirty are most likely to become political in the color choice of their car. 47 percent of young drivers surveyed say they would refuse a car if its color was associated with a political party.
Regionally, drivers from Belfast (44 percent) and Londoners (40 percent) were most likely to avoid a car show due to its political connotations, according to research from online car sales platform Cazoo.
It questioned 2,000 British motorists and found other interesting snippets about motorists’ color preferences.
It found that 23 percent of consumers disapproved of a car because its color represented a rival football club.
In some areas, football team loyalty is even much stronger, with buyers from Belfast (41 percent), Glasgow (38 percent) and London (38 percent) most likely to shy away from a particular shade of color due to club loyalty. suggests.
Nearly one in four motorists would disapprove of a car because its color represents a rival football club. We can’t imagine many Manchester City fans would want to be seen in this Chevrolet Trax…
When respondents were asked if they could tell what kind of person someone is from the color of their car, more than half said they ‘probably’ or ‘certainly’ could.
Owners of blue cars are seen as loyal, caring, intelligent and funny, while people who drive red cars are seen as passionate and vain.
Nearly 17 percent of respondents think drivers of gray or silver vehicles are boring.
This is despite the fact that gray is the most popular color for new cars for the fourth consecutive year.
While motorists are often faced with a more difficult choice when it comes to color when finding a suitable used car (with paint often considered a less important feature), those buying new models can take their pick from the palette.
However, they’re likely to be stung if they want something other than standard shades, with black, red and blue often being the free extras from manufacturers – while white is now an increasingly popular optional extra, especially in recent years.
Still, some buyers are happy to pay extra for a car in the ‘right’ color.
Motorists would spend an average of €600 extra to have their preferred paint color.
And the research results also show that male drivers would spend more for their favorite color than female drivers.
Rishi Patel, purchasing director at Cazoo, said: ‘Our research results prove that car color is an emotional subject and it is intriguing to discover that almost a quarter of buyers across the country say they would consider avoiding a car if its color represents a particular political party. or football team.
‘It’s no surprise then that the color of a car can have a big impact on its value, or that 13 percent of people we surveyed would definitely pay more for a car in their favorite color and 46 percent possibly would. ‘