Olivia Attwood reveals her mum ‘can’t go to the local shop’ without being recognised as she discusses demands of fame ahead of new series

She’s ITV’s new star presenter, but Olivia Attwood and her family are already struggling with the demands of fame.

The 33-year-old TV personality, who will take over from Holly Willoughby, said her mother can’t even go to her local shop in Cheshire.

She told MailOnline on Three UK’s Mind, Body & Scroll: ‘My mum used to say, “I can’t even go to the village shop now without being recognised,” and I’d say, “You love it, don’t lie.”

It’s a big adjustment [fame] not just for me, but we are all learning to deal with it and how it affects us all differently.’

Since starring on Love Island in 2017, Olivia has become one of the most successful contestants, presenting four documentaries for ITV and MailOnline revealed she would be presenting her own dating show, Bad Boyfriends, this autumn, which will undoubtedly boost her profile even further.

The 33-year-old TV personality, who is set to become the next Holly Willoughby, revealed her mother can’t even get to her local shop in Cheshire (pictured with her mother Jenny)

Kai has largely stayed out of the spotlight, only having a passion for classic and luxury cars. Her mother Jenny has been featured in a number of her documentaries and on her podcast: So Wrong, It’s Right.

While Olivia’s parents live a quiet life in their Cheshire country house, her sister Georgia keeps a relatively low profile as a part-time model and executive research consultant.

The Love Island star rarely posts pictures of her sister on social media because of ‘her work’, but was given permission to do so during Georgia’s hen party in Saint Tropez last year.

Olivia said: ‘Being in the spotlight from the back of Love Island is a big adjustment, not just for you but for everyone around you because it happens instantly.

“Not just for me, but also for my parents and siblings. I try to be respectful of that and I’m very grateful for their support.”

Her husband Bradley Dack, whom she married in June last year, is no stranger to the limelight as a professional footballer, but is currently a free agent after being released by Sunderland.

Olivia also told MailOnline that Bradley, 30, is ‘ready’ for children, while she wants to focus on her career: ‘For women it’s a big change of pace and as a society we try to minimise that… His life isn’t really going to change that much, let’s be honest.’

After much urging from her fans, Bradley finally appeared as a guest on her podcast, saying, “I’ve gotten hundreds of messages saying how nice it was that we were talking to each other as a ‘famous’ — I hate that word — couple.”

She told MailOnline on Three UK’s Mind, Body & Scroll: ‘My mum used to say, “I can’t even go to the village shop now without being recognised,” and I’d say, “You love it, don’t lie.”‘

Since starring on Love Island in 2017, Olivia has become one of the show’s most successful contestants, presenting four documentaries for ITV and set to host her own dating show.

She continued: ‘Listeners were like, ‘Please never change, never let yourself be filtered. ‘ And I think there’s value in being honest and organic with people.

“I never want to lose that. I think the more famous you get, the scarier it is to share because people can be very divisive and judgmental and I want to make sure I never lose that.”

The 2017 Love Island star was speaking at Three UK’s Mind, Body and Scroll campaign on Wednesday, where she launched the world’s first social fitness hub to boost feelings of togetherness and connection online.

Olivia said: ‘It felt like a really natural fit for me to do this. I want to help people learn how to communicate because when I talk I’m very uninhibited, very unfiltered and I would say that’s half of why everything has happened the way it has for me.’