>
Nvidia completely dominated Google searches for graphics cards last year, according to a newly released report that dug deep into those searches.
WCftech (opens in new tab) saw that Razze. com (opens in new tab) (Raul Bilc in particular) compiled a list of the most searched for graphics cards on Google in 2022, highlighting 62 desktop GPUs from AMD, Intel and Nvidia.
For Nvidia, that meant the RTX 40, 30, 20, and 10 (plus 16) series, and for AMD, the RX 7000, 6000, and 5000 families, plus the older 600 and 500 series. Of course, in Intel’s case, it was the all-new Alchemist GPUs (A7 and A3) that were only introduced last year.
The results were quite surprising, with Nvidia’s graphics cards accounting for 77% of all searches, with AMD a distant second with 22% and Intel managing only 1% of the total search volume.
In addition, Nvidia had nine of the top 10 search spots in the overall ranking. So, what was the most searched GPU? That would be Nvidia’s GeForce RTX 3060, which delivered 1,467,000 searches in 2022, which alone makes up nearly 9% of the total search volume.
It was followed in second place by the RTX 3050 (at 1,161,800), then the RTX 3080 (1,006,500), with the RTX 3070 (973,100) in fourth and the RTX 4090 (822,600) in fifth Place.
The highest AMD GPU was at number 10, which was the AMD Radeon RX 6600 with 533,600 searches.
Breaking things down to the top 20, AMD only has four graphics cards left (the RX 6600, 6600 XT, 6700 XT, and RX 580).
As for Intel, the flagship Arc A770 was the top searcher at number 43 in the ranking with 102,240 searches.
Analysis: No surprises (but undoubtedly some alarms for AMD)
This isn’t a surprise, of course, and it’s really just a matter of search thoughts reflecting the market share of the graphics card. Nvidia has held about 80% of the actual desktop GPU market (in terms of sales) at any given time for many years now, so it makes sense that this would be reflected in the desktop card search world (holding a 77% share).
Likewise, Nvidia dominates the top 10 or 20 best-selling GPU lists at major retailers (such as Amazon or Newegg, for example), so it’s no surprise that Team Green owns the search rankings in a similar fashion.
Can we learn anything interesting from these statistics, beyond the obvious? What came as a surprise was how highly the RTX 4090 scored for search, coming in fifth place no less. This probably reflects a number of things, although not many people thought about buying the GPU – with its outrageous pricing, it certainly wasn’t. Rather, people were probably super curious about how the Lovelace flagship got around and then how it sold after release (not to mention the controversy surrounding melting adapters, no doubt).
And more broadly, before the RTX 4090 came out, people were probably very interested in the GPU, as there were many (and rightly so) rumors that it would be the first next-gen card, which is why the performance leaks were some of the earliest indications of the sort of overall frame-rate shifting capability that Lovelace cards would pack.
Another very interesting point these stats bring up is that the most sought after graphics cards were budget models – the RTX 3060 and 3050 – showing that there is a clear call for more wallet-friendly GPUs. Despite that obvious mid-range demand, unfortunately, based on what we’ve heard about the RTX 4060, it’s not likely to come any time soon, and it could be disappointing (something that has also been said about the 4060 Ti). So the RTX 3060 could still get a ton of search volume well into 2023, by the looks of it.
Or else, from AMD’s point of view, this might be an opportunity to go back in and grab some mid-range sales (and searches).