Nvidia claims dominance over ‘basic AI PCs’ running NPUs with its GPU hardware
As the AI computing revolution reaches its peak, Nvidia has confidently declared at a new meeting that GPU technology is the way forward rather than dedicated NPUs.
As reported by Video cardzAt a new meeting held by Nvidia on the “Premium AI PC,” Team Green confidently backed its GPU technology against the current crop of NPUs coming onto the scene. While “Basic AI” NPU-based machines are capable of 45 TOPs, this can be expanded to over 1,300 TOPs via RTX (an increase of 2,788%).
It’s what’s been described as AI’s ‘iPhone moment’, with the technology finally breaking into the mainstream, just as Apple’s handsets brought light to the smartphone. That’s because AI has become part of gaming, video production, productivity, development and creativity, as well as everyday computing.
It’s part of the AI Accelerator landscape, such as leaked by Benchlife.info, which states the company’s intentions for Heavy AI cloud-based GPUs with “thousands of TOPs” and scalable models in major languages. What exactly the “Premium AI PC” experience entails: It includes 500 games and software, and an optimized software stack.
Furthermore, Nvidia has cornered the market with an install base of over 100 million users across a wide range of devices. It’s not exactly surprising news given the company’s moves within the AI sector and stock explosion over the past year. That’s to say nothing about DLSS, which has been at the core of the user experience since 2018.
Essentially, the company is taking a victory lap in the fast-growing NPU market, which is available in everything from Apple M3 silicon to Intel Meteor Lake processors. While the upcoming Intel Lunar Lake is rumored to launch with 100 TOPs with its NPU, that simply pales in comparison to what Nvidia claims based on its “premium” user experience.
A taste of what awaits us at Computex
Nvidia has made strides in AI, with everything from scaling in video games, to local language chatbots with Chat with RTX, to robots using its technology. While the company has made some bold claims with its massive user base and theoretical throughput, these numbers are likely just a taste of what’s to come at Computex 2024 next month.
It’s not entirely surprising given the recent unveiling of Nvidia’s Blackwell B200 chip, which is being dubbed “the world’s most powerful chip.” How exactly this will impact gaming remains to be seen, as the company’s rumored RTX 50 series is set to release late this year. However, one thing is certain: AI will play a role in the future of the GPU line.