Now social media calls to boycott Maybelline over make up brand’s tie up with Dylan Mulvaney 

Maybelline is the latest company to be threatened with a public boycott after sponsoring transgender social media influencer Dylan Mulvaney, 26, to post a video online promoting the makeup.

In Maybelline’s promotional video posted to TikTok, Mulvaney is makeup-free before she “glams up” with eyeshadow, lipstick, and other products.

The video was posted as Mulvaney approached her 100th day of publicly identifying as a woman.

It comes as another major commercial brand, Anheuser-Busch’s Bud Light, is facing a boycott of its beer due to its partnership with Mulvaney.

“The latest fools to hire Dylan Mulvaney is makeup company Maybelline,” one Twitter user wrote. “Wake up, go bankrupt.”

Reactions to Dylan Mulvaney teaming up with Maybelline on Twitter

Another Twitter user wrote, “Time for #BoycottMaybelline to trend since Maybelline used Dylan Mulvaney as their sponsor.”

Another tweeted, “Hey [Maybelline] Women have fought for years to get to where we are today, women’s rights are being taken back by these men, and you support it. Please, let’s all be born women [boycottmaybelline].’

MailOnline has reached out to L’Oreal Group, Maybelline’s parent company, for comment.

Mulvaney, who has 1.8 million followers on Instagram, often shows herself promoting products from big brands, such as recent posts where she wears Nike sportswear and Kate Spade clothing.

Reactions to Dylan Mulvaney teaming up with Maybelline on Twitter

Reactions to Dylan Mulvaney teaming up with Maybelline on Twitter

Dylan Mulvaney is an outspoken activist for transgender people and has used TikTok to describe her own experience of transitioning from male to female.

While living with her parents during the coronavirus pandemic, Mulvaney used the platform to continue discussions about gender.

“I ended up asking myself these questions about gender,” Mulvaney told GirlBoss.

“I never asked myself those dark questions because when I was four, I tried to come out to my mom as a girl, but then it just wasn’t working. Being trans was very taboo.’

Reports surfaced on Monday that Bud Light sales had dropped 17 percent since the partnership with Mulvaney.

Country music stars such as John Rich, Travis Tritt and Kid Rock made headlines when they announced they were done with the brand due to the Mulvaney controversy.

Mulvaney had first announced her partnership with the beer company in a series of videos posted to social media in early April on the occasion of the NCAA March Madness tournament.

Rich tweeted, “What beer should be my bar [Redneck Riviera] in Nashville replace #BudLight with ?’

Tritt went even further, announcing that he would “remove all Anheuser-Busch products from my tour hospitality rider.” I know many other artists who do the same.’

Kid Rock posted a video to Twitter showing him shooting several cases of Bud Light.

“Grandpa is feeling a little frisky today,” the 52-year-old singer writes with the message. “Let me tell you all something and be as clear and concise as possible. F*** Bud Light. And f*** Anheuser-Busch. Have a great day.’

Two Anheuser-Busch InBev executives who oversaw Bud Light’s marketing partnership with transgender TikTok star Dylan Mulvaney have been sent on leave, the company told the Wall Street Journal on Sunday.

Alissa Heinerscheid, vice president of marketing at Bud Light, and her boss, Daniel Blake, vice president of marketing at Budweiser, received death threats earlier this month after sending social media influencer Bud Light commemorative cans featuring her image to promote a contest for the company.

In a bizarre post on TikTok, Dylan explains how she carried a selection of feminine hygiene products despite not having her period

Now both executives have taken a leave of absence, the company said in an email to the Journal.

“Given the circumstances, Alissa has decided to take a leave of absence, which we support,” an Anheuser-Busch spokesperson said in the email. “Daniel has also decided to take a leave of absence.”