No Pixel 8? Then maybe Google doesn’t care that much about you and your old Pixel

If you have an older one Pixel phone and you’ve been wondering when the latest Pixel features would finally arrive, I’ve got… news! It could be this week, but probably not. There’s no rhyme or reason to it Google’s Pixel feature is coming to an end, and confusion over features like Circle-to-Search portends deeper problems. Google has promised to support its latest version Pixel8 phones for a long time, and this debacle makes me doubt Google will deliver.

This isn’t really about the Pixel Feature Drop, not yet. I have issues with Google’s erratic ‘Feature Drop’ model, but the biggest thing Google did for phones this year was the promise to release the Pixel 8 and Pixel 8 Pro for seven years from the time they were launched. That is unprecedented in the telephone world. Apple has supported its iPhone models for five years and offered the longest support until Google stepped up.

Google Pixel 8 Pro back in porcelain with animal print

The Pixel 8 Pro will also receive seven years of updates (Image credit: Future/Philip Berne)

Of course, Apple has been supporting five-year-old phones for more than a decade, while this promise of longevity is new to Android makers like Google and Samsung. Apple has a proven track record. Until the Pixel 8 gets its final OS update in 2031 and the Galaxy S24 in 2032, we won’t know if Google and Samsung can actually deliver on the seven-year promise, or what that delivery will look like.

If Google wants to beat the best, it has to be the best