No luck on Tinder? Get a ROBOT to choose your photos: Dating app tests AI tool that selects users’ best photos for their profiles
- AI looks at a user’s photo album and chooses five images to best display them
- The dating app’s hope is that it will increase the chances of someone swiping right
Struggling to choose the best photo for your dating profile? Maybe a robot can help.
That’s because Tinder has just started testing a new artificial intelligence (AI) tool that selects users’ best-looking photos for their profiles.
It studies a user’s photo album and selects the five images that best represent them in hopes of increasing the chances of someone swiping right.
Bernard Kim, the CEO of Match Group, the owner of Tinder, said the purpose of the feature was to take the stress out of choosing a profile picture.
He added: “Sometimes people are really excited to jump into the Tinder experience… and then right at that moment when you upload five photos, people generally get nervous or uncomfortable, like, ‘What’s the right photo I took on the last year to make my dating profile more me?”‘
Update: Tinder just started testing a new artificial intelligence (AI) tool that selects users’ best-looking photos for their profiles
“I really think AI can help our users build better profiles more efficiently that really show their personality.”
Kim said the feature was part of a series of initiatives Match Group plans to launch that use generative AI to “eliminate awkwardness” and make dating more rewarding.
Tinder, for example, is getting a new capability that uses AI to “bring the right content to the right people to improve relevance,” the company wrote in a letter to shareholders.
The language isn’t exactly clear, but essentially means ways to reduce the number of left swipes.
Tinder’s chief product officer Mark Van Ryswyk also suggested last month that the dating app could use AI to help users write their bios.
It’s still in its infancy and only available in the test market, but this would produce personalized text curated by studying the “interests” and “relationship goals” of a person’s profile.
“You know, some of us are gifted writers, but a lot of us aren’t… So, being able to help outline what’s important to capture in a biography, you know, sharing something more personal or maybe that’s just share a highlight, or just share what your ultimate intention is,” Van Ryswyk said.
He added that a recent Tinder survey had shown that a third of members would “definitely” use generative AI to help them build a profile.
The feature examines a user’s photo album and selects the five images that best represent them in hopes of increasing the chances of someone swiping right (stock image)
However, Kim warned that Match Group would be cautious about its approach to AI dating, fearing the technology could be used by scammers to create fake profiles to trick people.
“We have to think hard to make sure we’re thinking the right way about authenticity and ethical and privacy issues,” he said.
Three years ago, the dating app announced plans to crack down on catfishing using AI.
It unveiled a photo verification feature to check if profile pictures uploaded by users are genuine.
Once a person’s photos are verified, their profile is given a blue checkmark, so other users can trust that their appearance is genuine.
Tinder is one of the world’s leading dating apps, claiming that it receives about two billion views per day and is responsible for about one million dates per week.