Nike left some people outraged after trans social media star Dylan Mulvaney posted a string of paid sponsorships for the sports company’s women’s clothing line.
Mulvaney, 26, posted a series of videos and photos to her Instagram page on Tuesday in which she modeled a pair of Nike leggings and a sports bra, tagging Nike Women while linking to the product pages.
Both men and women took to Twitter to express their anger that Mulvaney — who was born male but identifies as female — got coveted sponsorship for the brand’s prominent women’s line. The messages stated that it was paid sponsorship.
It remains unclear how much money Mulvaney was paid for the posts, but social media sponsorship insiders previously told DailyMail.com that she could earn more than $50,000 per paid post. Neither Mulvaney nor Nike responded to requests for comment from DailyMail.com.
Mulvaney’s Nike sponsorship comes just days after she sparked controversy by becoming a spokesperson for Bud Light, a sponsorship that saw her face appear on a special release of their beer cans.
Dylan Mulvaney appeared in appeared in a paid sponsorship ad for Nike Women
Trans woman Dylan Mulvaney modeled leggings and a sports bra for Nike in a new ad
In her latest Nike posts, Mulvaney appeared in black form-fitting leggings and a white sports bra, and was seen striking yoga poses in a sunny backyard.
A video showed her dancing barefoot around the yard doing mock workouts while an upbeat song played about the performance.
Many took to social media to express outrage that Nike got the sponsorship and not a biological woman, wondering who the brand was trying to sell its products to with the ads.
“I used to love @Nike as a brand, but I will never wear a shoe from them again after Dylan Mulvaney becomes their new womenswear ambassador,” one user wrote. “When will these brands understand that women don’t want men to dress like them to advertise their products?”
“Dylan Mulvaney makes the biggest mockery of women and I am officially outraged at his collaboration,” wrote another. “You chose him over all the hard-working women who train regularly in your sportswear? What a damn shame. Absolutely disgusting.’
“Nike Women has hired Dylan Mulvaney to be the new face of their Women’s Bra & Sports Bra Range,” a third wrote. “A brand would probably pay someone like Dylan who has 1.7 million followers + massive media coverage around $50,000-100,000 for this! Why doesn’t Nike pay a real woman to promote a women-only product?’
Others said it appeared Mulvaney was mocking women by putting on a “minstrel show” of femininity in the video, an accusation that has been leveled at her in the past because of her content.
Not all of the comments were vicious, however, with some praising Mulvaney for the posts with compliments like “How can someone be so majestic and gorgeous?” or “Girl, you have nothing to do with being so damn perfect.”
Just days ago, Bud Light sparked a backlash from conservatives for teaming up with Mulvaney for a March Madness promotion.
People took to social media to express their bewilderment at the sponsorship, some filming themselves scooping boxes of Bud Light into the trash or pouring beer cans down the drains.
Rock star Kidd Rock even posted a video of him mowing down a stack of Bud Light cases with an assault rifle and then saying, “F**k Bud Light, and f**k Anheuser-Busch.”
The Bud Light wasn’t Mulvaney’s first sponsorship to raise eyebrows. Her appearance on Ulta Beauty in October sparked controversy and calls to boycott the cosmetics company. Critics called her “misogynistic” for “appropriating” femininity.
Similarly, a post about Tampax feminine hygiene products left some viewers shocked and confused. Two replied, “Is this a joke?” She is often spanked for referring to the vagina as a “Barbie pouch.”
She’s gained a huge following on TikTok as she documents her transition into a transgender woman — originally identifying as “non-binary,” but telling followers in March that she was a girl.
Mulvaney interviewed Biden in October as part of a panel of six progressive activists for NowThis News. In the interview, the Democrat pledged to protect “gender-affirming care,” saying states should not restrict access to transgender treatments.
After the latest Nike posts, viewers remained in disbelief.
“I’ve seen #DylanMulvaney be the face of #Maybelline, the face of #Budlight and now the face of #Nike,” one Twitter user wrote. “Women are losing sports, our own make-up, crappy beer and now clothes. We have no rights over our own bodies, but do transgender people?’
Dylan Mulvaney sparked new controversy with her paid sponsorship of Nike Women
Dylan Mulvaney could earn as much as $100,000 a month pushing brands like EOS, CeraVe and Crest, industry insiders told DailyMail.com
Dylan Mulvaney, a transgender social media influencer, has been chosen as a brand ambassador for Bud Light – a decision that has now been rejected
In the past, Mulvaney has been accused of being “woman-faced” by some feminists, who claim she plays the role of a woman she likes without the misogyny that women face on a daily basis.
She rose to prominence on TikTok for her “days of girlhood” series, which has 10.8 million followers, in which she discusses things she feels are “accessible” to her as a trans woman.
They include finding love, being an artist, starting a family and being a mother.
She has made hundreds of thousands of dollars, gained allies in the White House and made her way into the world of Hollywood celebrity.
Mulvaney’s rise among social media influencers became evident last month when Vice President Kamala Harris wrote her an anniversary letter to celebrate her “365th day of authentic living.”
She had already met the boss, President Joe Biden, at the White House in October.
Recently, the transposter girl revealed how her personal relationships have fallen apart, that she struggles to get a date — and still needs to be kissed “like a girl.”