- England released their new kit earlier this week which will be worn during Euro 2024
- Fans are angry about the change to the St. George’s cross on the shirt
- Nike’s ‘playful update’ on the St. George’s cross is ‘a load of b******s’… who signed that flag design? It’s so stupid. Listen to the It’s all Kicking Off podcast
Nike and the Football Association have no plans to recall England’s controversial new kit – with sources claiming the modified St George’s flag is a nod to the 1966 World Cup winners.
Many fans and commentators reacted furiously after the American manufacturer’s ‘playful update’, which replaced the traditional red cross with a cross of navy blue, light blue and purple.
Some subsequently branded the new Three Lions shirt ‘woke’ and demanded the flag be returned to its original colours.
However, Nike will not make any changes to the shirt, which has ‘flown off the shelves’ since its release on Monday. Insiders have acknowledged the use of clunky language in a Nike tweet that spoke of “a playful update” appearing “on the collar to unite and inspire” – but there are no plans to change that.
The shirt also has the full backing of the FA, who are understood to be ‘fully behind’ it.
Fans have reacted furiously to the change to the St George’s cross on the new kit
The kit was released earlier this week and England captain Harry Kane modeled it ahead of this summer’s tournament
The new kit is said to be a nod to England’s 1966 World Cup heroes
Sir Alf Ramsey’s side remain the only English men’s team to win a major tournament
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It is thought that the flag change was the product of a Nike designer, who was then signed off by the FA.
While the FA will not reveal which department was involved in the signing, it too says it is aimed at honoring the ‘classic 1966 training kit color regime’ used when England lifted the World Cup 58 years ago, rather of an attempt to diversify. the flag of the country.
The kit was agreed upon and put into production two years ago. Even if there were a desire to change the St. George’s Cross, industry experts say it would take six to nine months to create and distribute a new kit.
Although a small number could be made for the English players, such a scenario is highly unlikely given the large sales volumes already achieved.