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Soccer reigns par excellence! The NFL claims 82 of the top 100 TV broadcasts of 2022 with political shows occupying just four spots… as MLB, NBA and NHL fail to crack the list, and Argentina’s World Cup triumph registers at No. 38
- The NFL claimed 82 of the top 100 US TV broadcasts for all of 2022, Sportico reports
- This is up from last year’s current record of 75 of the top 100 streams.
- The NFL was responsible for nearly 10% of all TV viewing in the US in 2022
- The league did a remarkable 171.3 billion television advertising impressions.
- Meanwhile, MLB, NBA and NHL failed to break Sportico’s top 100.
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Neither the World Cup, nor the Oscars, nor the Winter Olympics, nor even the president of the United States could compete with the NFL in 2022, since America’s favorite sports league accounted for 82 of the 100 most watched broadcasts. of the country during the calendar year. .
That’s a modern record, according to sportico tabulation, and just the tip of the NFL’s iceberg-sized media impact. The ‘Shield’ was responsible for nearly 10 percent of all live TV viewing in 2022 and generated a whopping 171.3 billion TV ad impressions.
That the league exerts such dominance over the American media landscape is not surprising. It was just a year before the NFL set a record with 75 of the top 100 broadcasts, and that trend had been building for decades.
The Super Bowl garnered nearly 100 million US viewers in February 2022
That the NFL is dwarfing the competition is more of a surprise.
Neither the NBA, NHL, nor Major League Baseball broke the top 100 with a single event. The only other sports broadcasts on the list were the College Football Playoff, the NCAA Men’s Final Four, the Kentucky Derby, and the World Cup, which came in at 38th (Argentina-France final) and 58th.
Other contenders included Joe Biden’s State of the Union Address on March 1, as the war in Ukraine raged, and the Thanksgiving Day Parade.
Another unscripted live broadcast, the Academy Awards, drew 16.62 million viewers for 77th place on the list, improving on a historically poor showing in 2021. Of course, the 2022 show was fueled by Will Smith slapping to host Chris Rock in the middle of the broadcast.
The Winter Olympics was conspicuous by its absence from the top 100 aside from the No. 36 spot: a 10 p.m. time slot fueled by its introduction, the Super Bowl.
Joe Biden addresses the country at the start of the war in Ukraine. The State of the Union broadcast was ranked 7th in the Top 100 Broadcasts of 2022
Jordan Davis #99 of the Georgia Bulldogs celebrates with the National Championship trophy after the Georgia Bulldogs defeated the Alabama Crimson Tide 33-18 during the 2022 CFP National Championship Game at Lucas Oil Stadium on January 10 — No. 34 on the Sportico list
Argentina’s Lionel Messi, Qatar’s Emir Sheikh Tamim bin Hamad Al Thani and FIFA President Gianni Infantino are seen at the trophy presentation after the World Cup final match between Argentina and France at Lusail Stadium on Dec. 18 — No. 38 on the list
Dajuan Harris Jr. #3, Jalen Wilson #10 and Ochai Agbaji #30 of the Kansas Jayhawks celebrate after defeating the North Carolina Tar Heels 72-69 during the 2022 NCAA Men’s Basketball Tournament National Championship at Caesars Superdome on April 4 — No. 67 on the list
And speaking of the Super Bowl, the Los Angeles Bengals-Rams tilt unsurprisingly finished in first place overall with 99.2 million viewers, up from 91 million in 2021.
Most surprisingly, the NFL thus far seems immune to cord-cutting and other trends that are negatively affecting the industry. According to Sportico, pay-TV packages are down 10 percent and the top scripted TV show, CBS’s FBI, draws an average live audience of just 7.21 million.
For comparison, the NFL Sunday afternoon national window shared by Fox and CBS averages 25.8 million live viewers. Meanwhile, NBC’s Sunday Night Football logs 19 million live stream views.
So while the overall viewership pie is shrinking, the NFL’s slice continues to grow.
Another unscripted live broadcast, the Academy Awards, drew 16.62 million viewers for 77th place on the list, improving on a poor showing in 2021. Of course, the 2022 show was fueled by Will Smith slapping the host Chris Rock in the middle of the show.