- Sources told The New York Post that advertising time costs were all covered
- Even Kelce came out and said the regular NFL coverage of Swift on TV is too much
- DailyMail.com provides all the latest international sports news
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The NFL has asked several national TV networks, including NBC, ESPN, Fox and CBS, to show free promos for Taylor Swift’s upcoming film, according to The New York Post.
ESPN and NBC agreed to comply with the league’s request by showing promos for Swift’s film before the start of their pregame shows last Sunday and Monday.
ESPN also played content related to Swift’s film during “Sunday NFL Countdown” and “Monday NFL Countdown.”
NBC’s free promo came on TV during the pregame show, “Football Night in America,” before the cameras turned to Swift, who visited Chiefs-Jets to watch her new boyfriend, Travis Kelce.
Another Swift commercial aired during Sunday night’s game on NBC.
The NFL asked TV networks to air ads for Taylor Swift’s ‘Eras’ Tour film ahead of its release
An advertisement for Swift’s ‘Eras’ Tour film, shown on TV during the Chiefs-Jets broadcast on NBC
Sources told The Post that advertising time costs were all covered. These 30-second commercial slots usually come with a six-figure price tag for “Sunday Night Football” games.
Swift was spotted at MetLife Stadium on Sunday with friends Blake Lively, Ryan Reynolds and Hugh Jackman. Shots of all four celebrities were featured regularly on NBC’s coverage of the game.
Neither Fox nor CBS showed promos for Swift’s film last week. The Chiefs-Jets game was not broadcast on either channel. CBS shows Chiefs-Vikings on Sunday at 4:25 p.m.
Amazon, which has a relationship with Swift through Amazon Music, will show the Chiefs taking on the Denver Broncos on the next edition of its “Thursday Night Football” show on Oct. 12. The ‘Taylor Swift: The Eras Tour’ will take place a day later. concert film will be released in cinemas.
However, many TV executives are starting to wonder about the end goal of promoting Swift-related content during football matches.
She is one of the biggest pop stars in the world and has a huge impact on TV ratings.
Nearly 27 million viewers tuned in to watch Chief-Jets on NBC, with the network showing Swift at the game at least 17 times. Even Kelce said after the game that it was too much.
Even Swift’s new boyfriend, Travis Kelce, said the NFL airing the singer’s content was too much
The concert film ‘Taylor Swift: The Eras Tour’ will be released in cinemas this month on October 13
The NFL’s female teen audience has increased by 40,000 from last week’s Steelers-Raiders game on Sunday, September 24.
TV executives are wondering if the NFL’s goal with Swift is to have her perform at the Super Bowl halftime show, but Usher has already been chosen to headline the event.
Sponsorship may be another reason why the league didn’t go after Swift for arguably the biggest game of each season. Swift has a deal with Diet Coke, while the Super Bowl halftime show is primarily sponsored by Pepsi.
However, the singer and the event do share Apple Music as a common sponsor.
The NFL has also promoted a lot of Swift-related content to attract its fans to games. The “You Belong With Me” hitmaker took to the league’s social channels, noting in his bio that the Chiefs are “2-0 as Swifties,” writing “NFL (Taylor Version).