NFL and Google agree to ‘$2billlion’ multi-year deal for Sunday Ticket package

By James On Dec 22, 2022

The National Football League has reached a multi-year deal with Google to bring its NFL Sunday Ticket package to the YouTube subscription service. The reported $2 billion deal takes effect next season, after the NFL’s current deal with satellite broadcaster DirecTV expires.

The move will help the NFL increase its digital footprint, while potentially reaching an even larger audience.

“We are excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States access, watch and follow the NFL,” Commissioner Roger Goodell said in a statement.

The move will help the NFL increase its digital footprint, while potentially reaching an even larger audience. “We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across America access, watch and follow the NFL,” said Commissioner Roger Goodell (pictured). it’s a statement.

“For several years we have focused on greater digital distribution of our games and this strategic partnership is another example of us looking to the future and building the next generation of NFL fans.”

According to the statement, NFL Sunday Ticket can be purchased starting next season on two of YouTube’s subscription services: an add-on package on YouTube TV and a standalone à la carte option on YouTube Primetime Channels.

NFL Sunday Ticket launched in 1994 on DirectTV as a way to offer regular season games not otherwise available on local affiliates. The concept for the service was developed by Jon Taffer, a former NFL company board member who now hosts the reality series Bar Rescue.

NFL Sunday Ticket launched in 1994 on DirectTV as a way to offer regular season games not otherwise available on local affiliates. The concept for the service was developed by Jon Taffer (pictured), a former NFL company board member who now hosts the reality series Bar Rescue.

“Some DirecTV satellite dishes across the country are being retired today,” tweeted veteran sports business reporter Darren Rovell, who now works for gambling site Action Network HQ.

Rovell also raised an important question going forward: “Will there be a delay that will make things difficult for live bettors?”

There are some exclusive content included in the deal.

The move appears to be a huge loss for DirectTV, the satellite service owned by AT&T and a private equity firm, TPG Inc. The satellite service provider paid $1.5 billion annually for the rights to sell NFL Sunday Ticket, according to The Wall. . Street newspaper. “Some DirecTV satellite dishes across the country are being retired today,” tweeted veteran sports business reporter Darren Rovell, who now works for gambling site Action Network HQ. Rovell also raised an important question going forward: “Will there be a delay that will make things difficult for live bettors?”

YouTube TV is a subscription service that allows audiences to watch live and on-demand content from a computer, mobile phone, or television.

The NFL signed media deals worth more than $100 billion in 2021 after the league added a 17th game to the regular season schedule. CBS, NBC, Fox, ESPN and Amazon will all have the NFL rights for the next decade at roughly double the cost of previous contracts.

The league remains the most popular sport in the US, having produced 49 of the top 50 broadcasts in the past five years, according to Nielsen.

DirectTV still has an NFL Red Zone package, which gives fans live views of games whenever a team approaches the goal line, but reports have suggested that might be ending soon.

The Red Zone channel is reportedly on the chopping block once DirecTV loses the rights to out-of-market games. according to Front Office Sports.

This decision will not affect NFL Network’s version of NFL RedZone, which the league launched in 2009.

DirecTV may be dropping its popular ‘NFL RedZone’ channel when it loses ‘Sunday Ticket’