- Reaction to the alternate logo was swift and began trending on Twitter
- Ultimately, the team assured fans that they would not lose the old logo
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A seemingly innocuous tweet announcing the new jersey numbers for the players on the New England Patriots 2024 draft selection sparked a firestorm over the inclusion of a previously invisible logo.
The Patriots added a new circular logo with the letters “NE” in it with the “Pat Patriot 2.0” logo in the negative space between them.
Fans were so outraged by this that it quickly became a trending topic on Twitter.
“That new alternate logo is absolute nonsense,” wrote one outraged user. “And if you put that on jerseys, I won’t pay a cent for it.”
“I don’t know if this is an unpopular version or not, but I’m not crazy about this new logo,” another account wrote.
The Patriots sparked a firestorm after fans spotted a new logo under a tweet about draft picks
Backlash against the appearance of the new logo quickly arose on Twitter, with some vocally angry
Ultimately, the Patriots responded to the backlash by posting a meme to calm the crowd
Another posted: ‘What is that ugly logo on this layout?!?!?? What are we doing dude!!! It’s not [the New England Revolution of MLS].’
“They’re really pushing this new logo. If you qualify, you can purchase a new uniform next season,” another account wrote.
Eventually, the backlash got so big that the Patriots’ Twitter account posted a meme telling people they didn’t want to lose the old logo.
The Patriots finished last season with the third-worst record in football: 4-13.