Netflix could soon release new targeted ads that are like mini TV shows

If you’re a subscriber to Netflix’s ad-supported service, you might soon see much more interesting adverts. In a bid to woo advertisers, Netflix has been working on a much more targeted ad delivery and might even make these mini-series instead of the same old ads every time.

That’s according to FT.com, which reports (behind a paywall) that the streaming giant held key talks with some of the world’s most important ad executives at this year’s Cannes Lions festival in the South of France.