Netflix chief product officer reveals fascinating secrets of how streamer knows what viewers will want to watch – and how there are up to SIX trailers for a TV show or movie to appeal to different types of people

A Netflix executive has revealed how the streaming giant knows exactly what viewers want to see, and how it releases multiple trailers for the same feature to appeal to different people.

Chief Product Officer Eunice Kim is the brains behind overseeing what drives the company, which is estimated to be worth $210 billion.

Hailing from Fremont, California, Kim and her team analyze consumer behavior on the platform to determine which shows and movies will engage viewers.

After joining the company in 2021, Kim was promoted to the role in October and previously worked in product management roles at Google Play and YouTube.

Speaking to the LA times, she said, “We make it look easy, but under the hood it’s actually not that easy. When we do our job, we shouldn’t talk so much about the product, it should work for people.’

Kim talked about how, on average, Netflix uses “signals” to indicate what viewers will like.

In an interview with the outlet, Kim talked about how Netflix, on average, uses “signals” to indicate what viewers will like.

She said: ‘The very simple signals for us are that you are watching more content and you are showing us that you are enjoying it, which means finishing the whole movie or giving a thumbs up at the end.

‘When we think about the categories that help us decide what we like, there are a number of things we look at, including your past viewing habits.’

Kim explained that the company also presents titles that may differ slightly for each person.

She explained that Netflix will change its angle depending on viewing history, with sports fans getting recommendations to watch shows like ‘Formula 1: Drive to Survive’.

Kim also explained, “If we’ve never seen any indication that you have an interest in sports, it’s unlikely we’ll present it to you.”

For larger titles, the executive also revealed that the company has an average of six trailers ready to go.

Kim also addressed a technical issue the streaming giant had when his show ‘Love Is Blind’ crashed during the show’s first-ever reunion.

Netflix added 9 million new subscribers after cracking down on password sharing

Fans were left wondering about the fate of their favorite couples last April when the show experienced technical difficulties.

In previous years, the reunion episode was pre-recorded before airing on Netflix after the final episode, and is usually followed by more catch-up episodes called After The Altar.

But at the time the live reunion was scheduled to air, Netflix subscribers received a message that read, “It’s almost time! The Live Event will start soon.”

Kim explained, “That was definitely a humbling moment for us. We certainly took stock and asked ourselves, what can we do better?

‘There will never be a world in products and technology where there are no errors. That’s just not possible.

The streaming giant, led by co-CEOs Greg Peters and Ted Sarandos (pictured), saw its number of users grow by more than 10 percent to 247 million in the third quarter of last year

“So basically the name of the game is: how quickly did you discover and fix your mistakes? That’s half the battle in our world.’

Last year, the company added 9 million new subscribers when it restricted password sharing.

The streaming giant saw its number of users grow by more than 10 percent to 247 million in the third quarter of the year.

In an earnings report, the streaming giant revealed that its ad-supported offering was gaining popularity, with membership growing by nearly 70 percent in the quarter.