Nestle makes massive change to Allen’s – one of Australia’s favourite lolly brands

One of Australia’s most iconic lollipop brands is getting a new look in a bid to drastically reduce the amount of plastic used in its packaging.

Allen’s will be revamping the packaging of its lollipops, replacing the signature red glossy bags with a matte finish and new designs.

Multinational food and drink conglomerate Nestle, which owns the lollipop brand, revealed the change would come as the company gets tougher on plastic.

The change will result in 21 percent less plastic being used in the bags, which amounts to approximately 58 tons per year.

The new packaging will be found on fan favorites such as Snakes Alive, Killer Pythons and Party Mix.

One of Australia’s most iconic confectionery brands is being rebranded in a bid to reduce plastic use (pictured, candy aisle)

Melanie Chen, head of candy marketing at Nestlé, said that of the many changes to Allen’s packaging, this was the most important.

“Allen’s lollipops are here to bring smiles to Australians, and we want to continue to do that while reducing our impact on the environment, with a focus on reducing the amount of plastic we have in our packaging,” Ms Chen said.

“Although Allen’s lollipop bags will look and feel different, we think Aussies will welcome this move towards using less plastic so they can enjoy their Allen’s lollipops even more.”

The iconic cartoon characters on the front of the packaging will also receive a new design.

Ms Chen said the new designs will herald the new era of Allen using less plastic without changing their famous lollipops.

Nestlé is the latest confectionery maker to change its packaging in a bid to reduce plastic use.

Allen's old packaging

Allen's new packaging

The Allen’s range of lollipops, including Snakes Alive, will be given a matte finish to reduce the amount of plastic by around 21 percent (photo: old packaging left, new packaging right)

The company announced in October that KitKat chocolate bar packaging would now contain the highest proportion of recycled plastic of any major Australian food brand at 90 per cent.

‘We hope this wrapper does more than just reduce the use of virgin plastic. We hope it is a reminder of the circular potential of soft plastics,” said Margaret Stuart, Nestlé’s director of corporate affairs and sustainability, at the time.

‘We continue to work with industry and the value chain to see a future where used plastic in Australia can be collected and turned into soft plastic food packaging.’