NBC strikes deal to show exclusive Peacock sports content in restaurants and bars across the US… including NFL, college games and 180 Premier League football games

Peacock will be shown in bars and restaurants across the US after NBC closes a deal to put its exclusive sports content in commercial establishments.

NBC and EverPass, the media platform that distributes live sports and entertainment content to commercial businesses, announced Friday that they have reached an agreement to show exclusive Peacock sports content in bars and restaurants.

The multi-year agreement gives EverPass exclusive rights to distribute Peacock to establishments across the country, such as the Bills-Chargers game on Saturday, December 23.

It also includes the Saturday night NFL wild card playoff game on January 13, along with college football and approximately 180 Premier League football games.

“Peacock has one of the most comprehensive live sports offerings of any streamer in the US, and this exclusive agreement for the commercial distribution of its sports programming is a major milestone for EverPass,” said Alex Kaplan, CEO of EverPass.

Peacock’s exclusive sporting events are now becoming widely available to commercial companies, creating new opportunities to expand the reach of these events. We are excited to continue to build our content library and network of distribution partners to become the premier premium sports and entertainment content platform for commercial institutions.”

Peacock is the video streaming service operated as a subsidiary of NBC and takes its name from the NBC logo.

Big Ten College Football, Big Ten Men’s & Women’s Basketball and a Notre Dame Football game are all included in the deal, as well as U.S. Women’s and Men’s National Team football games.

Featured groups and holes for the Ryder Cup are also broadcast in bars and restaurants, along with the US Open, US Women’s Open and The Open Championship.

Other sporting events televised in commercial settings through the deal include the 2023 Rugby World Cup, Six Nations Rugby, the Tour de France and INDYCAR races.

“Peacock is proud to offer fans an extensive collection of premium sports programming. This partnership allows us to now offer our content through an attractive commercial sports product,” said Rick Cordella, President, Programming, NBC Sports and Peacock Sports.

“We are thrilled to be working with the EverPass team to provide more viewing options for fans and provide business owners with convenience and simplicity when streaming our premium offerings.”