MyPillow CEO Mike Lindell has gotten into trouble with observant online users after one of his ads listed his pillows at an odd price.
Lindell, who remains convinced that former President Donald Trump won the 2020 election, is now selling his standard pillows for $14.88, a figure with hidden meaning for white supremacists and neo-Nazis.
“Sleep like a baby with our Standard MyPillow for just $14.88!” the pillow magnate wrote in several posts on the company’s social media on Friday.
The number 14 in ‘1488’ refers to the slogan of ’14 Words’: ‘We must secure the existence of our people and a future for white children.’
According to the 88, it’s just an abbreviation for “Heil Hitler.” the Anti-Defamation League.
MyPillow CEO Mike Lindell is facing criticism after releasing an ad that some say features a Nazi dog whistle
Pictured: The poorly received ad featuring Lindell and the number $14.88
DailyMail.com has reached out to Lindell for comment.
MyPillow and especially Lindell, who appears in the ad, received a lot of negative reactions online shortly after the ad was released.
Most seemed completely convinced that the company couldn’t have accidentally used this price if they didn’t know what “1488” meant.
“Pure coincidence, I’m sure,” someone wrote.
Another accused Lindell of having “a lot in common with the Third Reich.”
Another user used a pun to ridicule Lindell.
“We must secure the existence of our people and a future for white pillows,” they wrote, an apparent reference to the “14 Words” slogan.
And just in case people who came across the ad and all the criticism didn’t know what the $14.88 price tag meant, many people on social media have pointed to resources that explain the coded language.
Pictured: One of the many negative comments from users reacting to the $14.88 price tag for a standard MyPillow
The criticism on Facebook, where MyPillow has by far the most followers, was much more sarcastic and teasing in nature.
“I mean, I think you need pillows with those white sheets,” one woman wrote.
“Wow, I saw this coming,” one man wrote.
“You won’t see such low pillow prices again!” wrote another.
Last month, Lindell attended the Democratic National Convention, where he got into a heated debate with a 12-year-old over whether the 2020 election was stolen from Trump.
Lindell has been traveling the country for years trying to convince people that election fraud tipped the scales in Joe Biden’s favor four years ago.
He even offered a $5 million reward to anyone who could prove that the packet captures and other data he released were not valid data from the 2020 election.
A judge ruled in February that a software developer named Robert Zeidman had successfully won the “Prove Mike Wrong” challenge.
Lindell told DailyMail.com at the time that he planned to appeal.
Zeidman’s lawsuit is ongoing and is being heard by the Eighth District Court of Appeals.