Myer hires Lara Worthington for a new summer fashion campaign to attract young, savvy customers
Lara Worthington has become known as a fashion icon.
And Myer is banking on the beauty to bring in young consumers, the Daily telegram reported on Sunday.
The model, 36, has become the face of Myer’s spring-summer campaign, hoping she will be a draw for the department store, just as she has been for labels Atoir and Local Supply.
Lara models items from Country Road, Witchery, Ralph Lauren and Basque as part of the performance.
Fashion commentator Kellie Hush told the publication that Lara has a unique appeal.
Lara Worthington has become known as a fashion icon. And Myer is banking on beauty to attract young consumers, the Daily Telegraph reported on Sunday. Photo in the Myer campaign alongside Cody Simpson
“She’s the girl next door who lives a global lifestyle and wears the most incredible fashion,” she said.
“But she’s just as amazing in jeans and a T-shirt running after her boys,” Hush continued.
‘Her authenticity, combined with incredible beauty, makes her so marketable.’
It comes after Lara shocked fans earlier this month when she unveiled her new edgy hairstyle.
The model, 36, has become the face of Myer’s spring-summer campaign, hoping she will be a draw for the store, as well as for labels Atoir and Local Supply.
Lara models items from Country Road, Witchery, Ralph Lauren and Basque as part of the performance
Although Lara has had shorter hair for a while, she has cut off a few more inches.
Lara’s hair is now just below her ears, and she seemed delighted with her new look in a selfie she posted to Instagram.
The blonde beauty splits her time in New York and Sydney with husband Sam Worthington and their three children.
It comes after Lara shocked fans earlier this month when she unveiled her new edgy hairstyle