A music promoter has revealed the reason he believes Splendor In The Grass has been cancelled.
Danny Grant shared a TikTok video explaining that the iconic music festival acts were too ‘diverse’.
“They had a nightmare for three years and tried to diversify too much,” the promoter, who runs the Hello Sunshine Festival, said in the video.
“They went from Kylie Minogue to (American rapper) Future and were probably targeting audiences who didn’t want to see each other.”
He added, “I don’t think there was any real crossover. It did the opposite of what they were hoping for.”
Australian rapper Illy also weighed in, claiming the issue is “more cultural than the cost of living” because people aren’t going to pay money to see acts they’re not interested in.
“Australian music CULTURE is broken,” he wrote on X.
‘Yes Falls, Groovin, and now Splendor (not to mention countless smaller ones) is going under, but Pink just did 20 stadium shows, Taylor Swift did 600,000+ tix, Fred again 100,000+ in one day… it’s both , but it’s more cultural than the cost of living.”
Illy also claimed that Australian music has ‘suddenly gotten worse’ because people ‘don’t want to spend money going to see acts they don’t want’.
TikTok user sarahhl0uise also claimed that Australians are not going to pay to see local artists.
‘The line-ups are fucking bad. “Nobody wants to spend $200 to see an all-Australian line-up with no international acts, and when there are international acts they’re not that exciting,” she said.
“People are tired of seeing the same Australian artists over and over again. Give us some variety, there is no more variety and bring in the international acts.’
A music promoter has revealed the real reason why Australian festivals are being canceled after Splendor In The Grass became the latest music event to drop. Pictured: Kylie Minogue who was due to headline the event
Kylie Minogue was due to headline Splendor In The Grass, but organizers confirmed on Wednesday they had to cancel the 2024 festival.
It’s the latest in a long line of Australian music festivals to be axed, after Groovin the Moo was forced to cancel just two months before it was due to kick off.
Following the shocking news, Dance Monkey singer Tones and I issued a dire warning about the future of music festivals Down Under via her Instagram Stories.
She urged fans to support local artists and events as well as big global names, as she warned Australia will ‘run out of festivals’ amid the cancellations.
She said: ‘Splendor in the Grass 2024 has been canceled and it’s quite sad because we’ve also lost the Groovin the Moo and Falls Festival in recent years and we don’t know if it will come back.
‘I think now more than ever it’s important to buy tickets to your favorite bands, go to live shows, go to festivals, even if you just like the atmosphere, because these guys aren’t coming back – some of these festivals can’t do that. and they need that support.
“I understand that everyone gets so excited when foreign artists come through, and that’s really exciting, but soon we’re really not going to have any more festivals, which will not only deter foreign acts from coming through, but it will really hinder the emerging Australian live music scene.
‘Do your best to support local artists and local festivals in your own country if you can.’
Tones and I previously performed in Splendor in the Grass in 2019, when she achieved world fame with her big hit Dance Monkey.
TikTok user DannyRants shared a video explaining that the iconic music festival ‘wanted to diversify too much’
Organizers confirmed on Wednesday that this year’s festival, due to take place in the North Byron Parklands from July 19 to 21, had been canceled
Organizers confirmed on Wednesday that this year’s festival, due to take place in the North Byron Parklands from July 19 to 21, had been cancelled.
They confirmed ticket holders will get their money back and said the three-day music event will be “working hard to be back” in the coming years as its future remains uncertain.
A statement read: ‘It is with heavy hearts that we announce the cancellation of Splendor in the Grass 2024, originally scheduled for Friday 19th July to Sunday 21st July at Ngarindjin / North Byron Parklands.
“We know that many fans were excited about this year’s lineup and that all the major artists were planning to join us, but due to unexpected events, we are taking the year off. Ticket holders will be automatically refunded by Moshtix.
‘We thank you for your understanding and will work hard to be back in the coming years.’
Australian rapper Illy also claimed the issue is “more cultural than the cost of living” because people aren’t going to pay money to see acts they aren’t interested in.
Since its inception in 2001, Splendor in the Grass has been held at various locations in NSW and Queensland.
At the height of its popularity, the festival attracted 50,000 partiers over three days.
In January, ValleyWays – a music festival featuring some of Australia’s biggest bands – was canceled just weeks before it was due to take place.
ValleyWays was preparing to host partygoers at Onslow Oval in Camden, south-west Sydney, on February 17, until it was announced it would not go ahead.
The festival was founded in 2022 by Hottest 100 winners The Rubens in partnership with TEG MJR, a touring and events company that will see Hans Zimmer touring Australia.
The same month, Tent Pole Music Festival canceled their event just weeks before it was due to start, along with organizers, blaming the ‘impossible’ economic climate.