- The employee used TikTok to share a creepy 10-second clip of security footage
- Without audio, the footage of the Swifties dancing looked particularly creepy
- She described the Swiftie spectacle as “low-key, the most cultish thing I’ve ever seen.”
A cinema worker has shared a creepy 10-second clip of security footage showing Taylor Swift fans dancing hand-in-hand in a circle at the bottom of the screen during a screening of the pop superstar’s Eras tour documentary.
The grayscale security footage, which contains no audio, shows a group of viewers gathering in the aisles of the theater and staring straight ahead as if hypnotized by the film.
Meanwhile, a larger group had already joined forces to form a rotating circle of Swifties at the front of the room.
‘What Swifties look like to cinema workers. Quiet, the most cultist thing I’ve ever seen,” the TikTok user wrote: @calihollywoodin text over the video.
A cinema worker shared a creepy 10-second clip of security footage showing Taylor Swift fans dancing hand-in-hand in a circle during a screening of the Eras tour documentary
Swifties have long been one of the more devout fandoms in the pop culture landscape
The employee added in the caption that the scene “gave Midsommar” – referring to the 2019 horror film in which American tourists get caught up in the pagan rituals of a rural Swedish town.
One of the rituals portrayed in the film involves the characters holding hands while frantically circling a maypole.
Earlier this month, TMZ shared a similar video taken by a patron at another cinema from a screening of the Eras documentary – with the clip also revealing a group of Swifties holding hands and circling just below the screen as the credits began to roll.
“Basically, ring around the rosie (Taylor’s Version),” the gossip site joked about the latest over-the-top show of enthusiasm from the singer’s sprawling fandom.
Still other videos on TikTok captured the boisterous behavior of T-Swift fans watching the Eras document from the point of view of fellow spectators.
Two videos, posted by the account @tswift_22, depicted the exuberant moods of the Eras-watching theatergoers – with small groups of mostly young women standing up to sing and dance along fanatically as Taylor performed her setlist on screen.
While Swifties have long been part of one of the more devout fandoms in existence, the release of the singer’s record-breaking Midnights album last year, coupled with the subsequent kickoff of her Eras tour, has mobilized Taylor’s fanbase like never before .
In fact, many have speculated that business related both directly and indirectly to the Eras tour has proven so robust that it has single-handedly generated a measurable economic boost in the given region surrounding a concert.
A recent report estimated that if Taylor Swift were an economy in its own right, it would be larger than the economies of 50 counties
Other videos, captured from the point of view of spectators at screenings of the Eras film, similarly capture the frenzied crowd
Cities where the Era tour stopped have seen a major boost to their respective local economies of up to “hundreds of millions of dollars in one weekend,” according to Time magazine.
And whether taylor swift was an economy in itself, as a report in Global Newswire stated: ‘it would be bigger than 50 countries.’
Another measure of the strength of Taylor’s fandom recently came about in the wake of Swifties realizing that the 33-year-old singer had begun a romance with NFL star Travis Kelce, 34, of the Kansas City Chiefs.
Apparently wanting to see her new boyfriend in action on the field, Taylor attended a series of soccer games.
When Swifties caught on, they cumulatively caused a dramatic spike in the Oct. 1 game’s ratings — with its peak viewership of 29.4 million equaling that of this year’s Super Bowl, according to CNN.