Motul India Unveils Next Level Thrill Advertising Campaign Celebrating the Spirit of Riding

Mumbai-Motul, a leading brand and pioneer of fully synthetic premium motor oils for a full range of automobiles, is pleased to launch its new advertising campaign titled Next Level Thrill, which celebrates the spirit of driving. This campaign, featuring Motul’s fully synthetic, premium two-wheeler motor oil, is inspired by riders who seek thrill and adventure in their own unique way.

From Moto GP associations to motocross, Motul has always stood shoulder to shoulder with riders around the world. With the Next Level Thrill campaign, the brand aims to celebrate its diverse community of riders and the different types of thrills they experience – from high-speed racing to cruising to off-road riding and more. The campaign glorifies and celebrates not only riders, but also the terrain they conquer and the passion that drives them. It recognizes the love for the exhilarating thrill that courses not only through the veins of the riders, but also through the engines that power their machines.

Expressing his excitement for the campaign, Preetam Goswami, Director, Marketing & Business Development, Motul India & South Asia, said: “At Motul we understand better than anyone that riders are diverse and unique, each looking for their own kind of thrill. ‘Next Level Thrill’ is the connecting link between the relentless passion for riding and Motul motor oil’s expertise in powering their bikes. Motul India holds great significance in the riding community for its technological expertise and commitment to premium quality assurance. The more than 170 years of global Motul heritage and innovation, for example the first use of Ester technology in motor oil, gives us an edge and favor, especially for two-wheelers.”

Nagendra Pai, CEO of Motul India & South Asia, added: “Our vision is to establish Motul India as the brand of choice in the aftermarket lubricants sector in India. We recognize the enormous potential and untapped opportunities present in Tier 2 and Tier 3 markets for premium products, and increasing our presence and accessibility in these markets remains “This is a top priority for us. With this campaign we want to leverage brand equity to drive growth and also create a unique and premium position as a powerful lubricant brand.”

“We are excited to partner with Motul in India,” said Anurag Tandon, SVP and Managing Partner of Wunderman Thompson, the creative agency responsible for conceptualizing the campaign. “The brand is rooted in performance and with the Indian automotive market rapidly evolving from a commuter-only mentality, a brand like Motul has a great opportunity to become the lubricant brand of choice in India. We want to strike the right tone with this campaign. with the diverse motoring public who have one common passion: the thrill of riding.”

The Next Level Thrill film will be amplified during the upcoming India vs Australia T20 series on JioCinema, OTTs and on other digital platforms.

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