More trouble for Channel 10 as The Bachelors continues to tank in ratings

Despite a major shakeup and intriguing storylines, The Bachelors continues to struggle in the ratings.

Viewers do not appear to be enthusiastic about the three leads, Thomas Malucelli, Felix Von Hofe and Jed McIntosh, and the second episode failed to attract viewers with only 273,000 tube viewers tuning in.

For its part, the national ratings were 390,000 viewers (metro+, regional and live stream).

Despite a major shakeup and intriguing storylines, The Bachelors continues to struggle in the ratings. In the photo: Mr. Félix Von Fofe

The show scored a win: Most Popular Choice with Young Viewers in its 7:30 p.m. time slot in Under 50s, 25-54s, 16-39s, and 18-49s.

Meanwhile, Nine’s A Current Affair was the most watched show of the night with 542,000 viewers, while a repeat of Travel Guides had 349,000.

On Channel Seven, Home and Away had 469,000 people watching the soap, while 299,000 people tuned in for the Big Bash League.

Viewers do not appear to be enthusiastic about the three leads – Thomas Malucelli, Felix Von Hofe and Jed McIntosh as the second episode failed to attract viewers with only 273,000 metropolitan viewers tuning in.

With viewership at an all-time low, industry insiders speculate that season 10’s low numbers may be the nail in the coffin for the dating series.

A well-placed source told Daily Mail Australia that the Channel 10 dating show is “done and dusted off” and will not return in any capacity.

The season ten premiere had a five-city metropolitan audience of 309,000 viewers, with 405,000 viewers nationwide.

Channel 10 has prioritized political correctness over programming in recent years, and the result has been nothing short of disastrous. (Pictured: former The Project host Lisa Wilkinson)

Channel 10 has prioritized political correctness over programming in recent years, and the result has been nothing short of disastrous.

Once a thriving business operation, the American-owned network is now losing viewers hand-in-hand in response to the influx of left-leaning content.

Once a thriving business operation, the American-owned network is now losing viewers hand-in-hand in response to the influx of left-leaning content. Pictured: The Project host Waleed Aly (left) and former host Carrie Bickmore (right)

Eyebrows were raised in June last year when a network boss pledged to steer Channel 10’s programming in a more “woke” direction to capitalize on its younger audience.

The network’s head of sales, Rod Prosser, told a meeting with advertisers that Ten’s upcoming slate of shows would prioritize “social justice, equality and inclusion” to meet the expectations of its “driven” consumers. for a purpose,” RT reported.

While Channel 10 has a much smaller audience than its commercial rivals, Prosser said its viewers are still valuable to brands because they have “more income” and are “more socially progressive” compared to Australians who watch Nine and Seven.

Eyebrows were raised in June last year when a network boss pledged to steer Channel 10’s programming in a more “woke” direction to capitalize on its younger audience. Pictured: MasterChef judges Jock Zonfrillo (left), Melissa Leong (center) and Andy Allen (right)