Molly Sims dazzles as she shows off her stunning frame in a sparkling purple sequin dress in NYC

Molly Sims looked stunning in a dazzling dress as she stepped out in New York City on Wednesday.

The 49-year-old Las Vegas alum, who recently showed off her toned physique in a floral swimsuit during a getaway to Cabo San Lucas, smiled brightly as she left the Greenwich Hotel in the heart of Manhattan in a grand manner.

The mother-of-three donned a sleeveless, dark purple sequined dress that fell to her ankles, the unique fabric sparkling with every move she made.

Her ensemble was held up with thin straps wrapped around her shoulders and featured a V-neckline at the front for a sultry flare.

She slipped into a pair of gold metallic open-toed heels that coincided with the dress as she headed to a launch party celebrating her brand, YSE Beauty.

The model, who previously collaborated with brands such as Chanel, Michael Kors and also Jimmy Choo, carried a small, light blue handbag in her left hand to store a few items she might need on the outing.

Her long, blonde locks were parted in the middle and styled back into a low, chic ponytail to let her hair fall behind her.

Molly completed her look by adding a pair of tiny, sparkly earrings for a flashy touch.

A warm blush was applied to her cheekbones for a radiant glow, while a nude, satiny shade was worn on her lips for a finishing touch.

The beauty, who will mark her 50th birthday later this month on May 25, was seen excitedly exiting the hotel and boarding a sleek vehicle waiting to take her to the next destination.

In a clip uploaded to her Instagram stories Wednesday, Molly could be seen getting her hair and makeup done and saying to the camera, “Here we go, here we go, launch party!”

She then quickly shouted at hairstylist, Matthew Monzon, and wrote a caption added to the bottom of the roll: “45 minutes for full glam?! No problem.’

Dazzling! The mother of three donned a sleeveless purple sequin dress that fell to her ankles and sparkled with every move

Making a statement: She slipped into a pair of gold metallic open-toed heels that coincided with the dress as she headed to a launch party celebrating her brand, YSE Beauty

Getting ready: In a clip uploaded to her Instagram stories on Wednesday, Molly could be seen getting her hair and makeup done and saying to the camera, “Here we go, here we go, launch party!”

Molly officially launched her brand, YSE Beauty, late last month on April 25, which offers a variety of skin care products to consumers.

Some of the products include exfoliating pads ($72), vitamin C serum ($85), moisturizer ($65) and also a gel oil cleanser ($45).

In a post from the actress on the brand’s official website, Sims explained that making the items took three years and “hundreds of formulations.”

The star also explained that she’s “finally perfected my holy grail skincare routine — one that delivers true bare-faced beauty.”

Regarding the inspiration behind the name, the actress revealed that it was a tribute to her mother.

“I named the brand YSE (wise) because a wise woman (my mom, Dorothy) once said, beautiful skin is when you feel your best. So put away the concealer and start living, because life is too short to miss the real, everyday magic.”

She also appeared on Today earlier last week to further discuss the brand’s launch, saying, “It’s about making your life happy, making those moments, and having great skin.”

“I got married a little bit late in life, met my prince, started having kids in 2012, and my hyperpigmentation, sun spots… I did everything really hard,” adding that she did several skin treatments like lasers and peels.

Glam session: She then quickly shouted at hairstylist, Matthew Monzon, writing a caption added to the bottom of the roll: “45 minutes for full glam?! No problem’

Sweet tribute: Regarding the inspiration behind the name YSE Beauty, the actress revealed that it was a tribute to her late mother

Importance of family: The podcast host also focuses primarily on raising her three children: sons Brooks, 10, and Grey, seven, as well as daughter Scarlett, eight, who she shares with husband, Scott Stuber

“I want my village, I want my girls, I want my community to feel good and look good,” she added during the interview with Hoda & Jenna.

Aside from working hard with her latest beauty venture, the podcast host also puts her main focus on raising her three children: sons Brooks, 10, and Grey, seven, as well as daughter Scarlett, eight, who she shares with husband, Scott Stuber .

The Wrong Missy actress tied the knot with the Netflix executive in 2011 at a romantic vineyard wedding in Napa. While speaking on Today, she also talked about being active in her children’s lives.

“People DM me or text me and they say, ‘Oh, are you tired?’ And I say, “Yeah, but you know, in parenthood the days are long but the years are short.” And you have to lean in.”