- Artist has launched the Marina Abramovic Longevity Method
- Among the products is a $250 facial lotion made from ‘white bread and white wine’
After failing to attract audiences with her acclaimed arts center in the Hudson Valley, eccentric artist Marina Abramovic is now trying her hand in the wellness industry.
Abramovic, best known for his quirky installations featuring nude models and for staring down paying customers in art galleries, is selling a $125 range of immunity drops that she claims are the key to healthy living.
Chili-garlic “immune drops,” a $250 facial lotion made with white bread and white wine, grape and cranberry “energy drops” and a Himalayan mineral drink that claims to fight allergies are among the range of products.
The brand – the Marina Abramovic method for longevity – was profiled this week by British Vogue.
Marina Abramovic in September 2021 in London, England. The quirky 77-year-old artist has launched a new venture in the wellness world
Three drinks and a facial lotion are offered as part of the ‘Longevity Method’ range
She insists the bizarre products are legitimate.
‘I don’t lie, I don’t compromise, what you see is what you get and what you get is pure truth. This is ‘credibility,'” she told the fawning interviewer.
Abramovic, 77, worked with Dr. Nonna Brenner to create the series.
“I’m a workaholic – I work like crazy – and if I didn’t have Nonna to balance my energy, believe me, I wouldn’t be able to do what I do,” Abramovic said.
However, she admits that she never drinks, smokes or does drugs, and also credits her younger lover for her zest for life.
The most expensive product in the range is a $250 facial lotion made from white wine and white bread
Artist Marina Abramovic performs at the opening party of the exhibition Marina Abramovic: The Artist is Present at the Museum of Modern Art on March 9, 2010
“I have a lover who is 21 years younger,” Abramovic said.
Her wellness mission was driven by her own diagnosis of Lyme disease.
‘Some people can apparently get four diseases in one Lyme. I was one of the lucky ones. I am so special that I have had all four diseases.’
‘You wake up in the morning and have to decide whether to brush your teeth or comb your hair. I was always very tired. I had no energy, I suffered from panic attacks…
“It was really bad,” she said.
Abramovic had big plans for an arts center in the Hudson Valley, but fell short of the funding she needed after raising just $7 through her foundation in 2022.
Among other idiosyncratic exhibitions was her series in which art lovers squeeze between two naked models