Mob wife style is taking over TikTok… Here’s how to get the look (think faux fur, leopard print and gold!)
The outfits of the guests at Kate Moss’s 50th birthday party in Paris last week were as decadent as the event undoubtedly was. Black lace (Kate), faux fur (Charlotte Tilbury) and animal print (Stella McCartney) ruled.
It was a masterclass in the flashy aesthetic trend on social media and on the high street – a loud rejection of good taste and ‘quiet luxury’.
People in their twenties call it ‘mafia wife’, but we think of it more as Trophy Girlfriend, with a touch of Lottery Winner.
Afraid that the look, whisper it, is a little vulgar? Well, from head to toe, for sure. But most of all it’s flattering and a lot of fun, a chance to break away from beige and steal the spotlight.
So step away from stealth wealth. welcome to the era of loud luxury…
SUPERSIZE SUNSHINE
Every accessory with the “I only turn left on airplanes” semaphores is Loud Luxe approved. A giant tortoise or black sunglasses match perfectly. And the irony of dark glasses in winter matches the unwavering self-confidence of the Loud Luxer
Giant tortoiseshell or black sunglasses pair perfectly with the Loud Luxe note (sunglasses, £9.99, hm.com)
Formerly a lover of stealth wealth, Kelly Rutherford is a big fan of statement sunglasses, now paired with another statement staple: faux fur. The former Gossip Girl actress also proves that the trend works for both midlifers and millennials.
Rutherford is 55 and perfectly demonstrates that the key to making the look less vulgar and more chic is all about combinations.
Head to her Instagram to see how she makes faux fur and life-size sunglasses suitable for everyday use by pairing them with unpretentious denim and knits.
Faux Fur: NO LONGER A FAUX PAS
When Jennifer Lawrence threw a vintage Bill Blass jacket over a buttery-soft velvet dress at the Golden Globes after-party this month, Loud Luxers drooled.
Because this was no less than a velvet, faux fur-trimmed Bill Blass leopard print coat. Hedonism in the form of a jacket and very Sharon Stone in Martin Scorsese’s 1995 classic Casino.
Alexa Chung and Jenna Coleman are fans of the London brand Shrimps, responsible for bringing faux fur to the market with its colorful outerwear.
The Outnet has a beautiful chocolate brown shrimp coat, reduced from £650 to £357 (theoutnet.com). To spruce up an old coat or jumper, turn to Helen Moore (helenmoore.com) for faux fur collars and cuffs costing less than £50.
Fake: Kate Moss in friend Charlotte Tilbury’s fake fur coat
L to R: collar, £25, and cuffs, £43, helenmoore.com
BET YOUR BOOTS
You know a trend is big news when Taylor Swift comes on board.
Earlier this month, the pop princess stepped out in a pair of £1,875 Jimmy Choo boots, which were all flashy. Ostentation for the feet.
In heels? Bill. Over the knee? Double check. Snakes painted on it? Triple check.
A more versatile option? Plain leather with heels or a suede boot to just above the knee. You’ll find yourself grabbing these to wear under midi dresses during the week and tuck under jeans on the weekend.
Well-heeled: Kendall Jenner in Aspen last month
GOLD FEVER
When it comes to jewelry that screams, it has to be gold. Whether it concerns layered necklaces, earrings such as chocolate coins or heavy watch straps and bracelets.
If you can’t afford the real thing, the High Street is awash with costume pieces. For authentic vintage from the 80s – the heyday of gold – visit Susan Caplan (susancaplan.co.uk).
To avoid looking too Bet Lynch, wear one statement item: chunky gold earrings or necklace, never together. Rotary (rotarywatches.com) has a £289 dupe of Cartier’s £21,000 gold Tank.
Earrings, £290, theysso.com
Necklace, £45, boden.co.uk; Earrings, £6.99, hm.com
Rotary (rotarywatches.com) has a £289 dupe of Cartier’s £21,000 gold Tank
CHANGE YOUR PLACES
If the tiger print mini dress Stella McCartney wore to Kate Moss’s party sounds too scary, animal print accessories are an easy way to add a touch of opulence to your wardrobe staples.
Try a leopard print belt or shoe for the perfect balance between appearance and taste.
For the daring, Albaray (albaray.co.uk) has reduced a leopard print coat to £130, which could pass for triple the price.
The most important thing is that no expense is spared on expensive details: with an oversized collar, tie belt, classic epaulettes and cuff straps. Too much – but in a good way.
Animal magic: Stella McCartney at Kate Moss’ birthday party
Belt, £69, daltonsengland.co.uk; Headband, £23, allsaints.com
Shoes, £79, moilondon.com