M&M’s have released a brand new flavor — and chocolate fans are having a mixed reaction.
Some people are going crazy for the new Milk Chocolate Pumpkin Pie treats, with one food blogger even saying they’re “100 times better” than the original.
But at X, others complained that they didn’t taste any different. “What a disappointment, because I’m a huge fan of pumpkin spice,” said one.
They look a lot like regular M&S’s, with a chocolate filling in a hard candy shell.
The difference is that they come in Halloween colors (orange, black, and white) and have a hint of pumpkin pie flavor.
They’re available in 8-ounce bags for around $5 at Target, Instacart, and on the M&M’s website, but will only be available for a few months.
M&M’s New Milk Chocolate Pumpkin Pie Candies Are Coming Out for Halloween
The new flavor is aimed at candy lovers for the Halloween holiday
Tim LeBel, sales director at Mars Wrigley, said: “We celebrate Halloween every day, all year round.”
Food blogger Ali Domrongchai called the new flavor ‘100x better than the original’ on TheKitchn website.
“M&M’s just released a new flavor that is perfect for fall,” she wrote.
‘Two dessert icons come together – and it’s no surprise it’s a match made in candy heaven!’
The Halloween-themed M&M’s may be a special flavor for the holidays, but another long-discontinued flavor is making a comeback in stores
The Peanut Butter & Jelly M&M’s are returning in October, after they were first introduced fifteen years ago.
“Peanut Butter & Jelly M&M’s coming soon!” reports popular food Instagram account CandyHunting.
“They have a peanut butter flavored filling, similar to the Strawberried Peanut Butter M&M’s from 2009,” the story went.
M&M fans are also surprised about the family drama behind the famous chocolate brand.
The name of the chocolate stands for Mars and Murrie, named after the chocolate heirs and business partners Forrest Mars Sr. and Bruce Murrie.
Bruce was the son of Hershey executive William Murrie, while Forrest was the son of Mars founder Frank C. Mars.
Fan-favorite Peanut Butter & Jelly M&M’s return after 15 years
M&M’s come in different flavors
Forrest is said to have had a fight with his father and later visited Europe, where he is said to have seen people enjoying candy-coated chocolate.
Unwilling to share his idea with his estranged father, he returned to the US and to his family’s rival, Hershey’s.
The resulting chocolate creation is a combination of the two collaboration partners, namely Mars and Murrie.