M&M’s fans are rejoicing after reports emerged that a long-discontinued flavor will soon be back in stores.
The Peanut Butter & Jelly M&M’s are back after they were first introduced fifteen years ago. according to industry reports.
“Peanut Butter & Jelly M&M’s coming soon!” reports popular food Instagram account CandyHunting.
“They will debut at the NACS Show in October. They will have a peanut butter flavored filling, similar to the 2009 Strawberried Peanut Butter M&M’s,” the account claimed.
Fans and candy experts were thrilled with the flavor’s return.
Fan-favorite Peanut Butter & Jelly M&M’s return after 15 years
“I’m so glad the PB&J trend is making its way into candy!” popular food blogger Snackolator captioned the post.
‘Finally! I’ve been dreaming about this flavor for a long time. Dreams come true!’, commented another fan.
“I’ve missed the strawberry peanut butter varieties every day since they went out of stock,” added a third.
Others wanted to try the flavor for the first time.
“This seems really interesting!!! I might have to try it!”, one user wrote.
“I have high hopes for it,” added another.
M&M’s also brought back another fan favorite earlier this summer.
The candy brand has relaunched its Orange Vanilla Creme flavor, which originally launched in 2018.
The treat has a “soft, creamy center” that resembles an orange ice cream cone, “followed by a layer of white chocolate and a crunchy candy coating.”
M&M fans are also surprised about the family drama behind the famous chocolate brand.
M&M’s come in different flavors
The name of the chocolate stands for Mars and Murrie, named after the chocolate heirs and business partners Forrest Mars Sr. and Bruce Murrie.
Bruce was the son of Hershey executive William Murrie, while Forrest was the son of Mars founder Frank C. Mars.
Forrest is said to have had a fight with his father and later visited Europe, where he is said to have seen people enjoying candy-coated chocolate.
Unwilling to share his idea with his estranged father, he returned to the US and to his family’s rival, Hershey’s.
The resulting chocolate creation is a combination of the two collaboration partners, namely Mars and Murrie.